Tie Secures $10 Million Series A Funding to Enhance Real-Time Audience Targeting for E-Commerce Brands

Tie Secures $10 Million in Series A Funding

Tie, the AI identity platform formerly known as Revenue Roll, has successfully raised $10 million in Series A funding, bringing its total funding to $17 million. Led by Innovating Capital, with participation from various investors such as Stage 2 Capital and Hawke Ventures, this funding is poised to enhance Tie's offerings for e-commerce brands aiming to convert anonymous visitors into loyal customers.

The principal aim of Tie's operations is to help e-commerce brands identify and understand their website visitors in real time. The platform boasts the ability to recognize up to 95% of site visitors, a feat crucial in today’s cookie-less environment. By employing its AI-driven identity technology, Tie delivers personalized messaging that encourages user engagement, ultimately leading to higher conversion rates. Brands utilizing Tie have reported an impressive 152% increase in their email campaigns aimed at abandoned cart audiences and a 3% rise in overall online sales.

Michael Diesu, CEO and Co-Founder of Tie, emphasized the necessity of accurate visitor data for marketers, stating, "For too long, millions of B2C marketers have relied on incomplete data and rented audiences, missing the opportunity to connect with high-intent shoppers already on their sites." The mission of Tie is to empower these brands to efficiently engage with visitors and convert them into high-value customers, all while upholding data privacy standards.

Tie has developed an extensive identity network comprised of over 25 billion data points from more than 1,000 sources, which cover 280 million opted-in consumers. This robust database allows brands across various sectors to identify current customers and engaged shoppers effectively, enhancing their marketing strategies. With the average retail net margin hovering between 2.8% to 3.5%, even modest improvements in sales can significantly influence profitability. From April 2024 to March 2025, some of Tie's largest clients experienced a 3.1% growth in online sales and a 2.8% increase in order volume.

Kyle Turadeck, Senior Director of Growth and E-Commerce at Caraway, recounted their positive experience using Tie's services: "We used to miss the chance to engage certain shoppers—or even know when they visited our site. With Tie, we can now reach these shoppers at the right moment, helping us drive close to $1M in incremental sales in 2025."

The growth potential of Tie has not gone unnoticed. Anthony Georgiades, General Partner at Innovating Capital, acknowledged the company’s market fit, highlighting its potential to yield significant returns on investment. In fact, Tie's client base has tripled year-over-year, necessitating plans to triple its U.S. workforce in 2025, with a focus on AI engineering and product development talent.

The latest funding round will facilitate deeper ecosystem integrations with various platforms including email service providers, commerce platforms, and advertisement networks. Furthermore, Tie plans to enhance its AI-driven data enrichment technologies, aiming to extend access to existing datasets such as CRM records, loyalty program members, and past purchasers, while enhancing its compliance architecture.

Erik Huberman, CEO of Hawke Media, noted the challenge of harnessing usable data in marketing: "There's no shortage of data in marketing, but very few solutions provide actionable and accurate data while respecting privacy. Tie fills that gap for modern B2C marketers and is built for the next generation of B2C marketing."

Earlier this year, the rebranding from Revenue Roll to Tie marked a significant transition towards growth and an evolution of their product suite. The new branding reflects a commitment to advancing its identity graph capabilities through AI innovation and offering brands more control over lead quality. By integrating verified consumer data such as demographics, behaviors, and interests, Tie aims to boost revenue for its clients while maintaining efficient and high-quality databases.

For additional information, visit Meet Tie.