Nitori Strengthens Omni-Channel Strategy with Repro App Implementation
Nitori Strengthens Omni-Channel Strategy with Repro App
Nitori, a leading Japanese home furnishings retailer, has recently integrated “Repro App” into their official application. This move aims to further enhance their omni-channel strategy, blending physical retail with e-commerce. The application serves as a central point for customer engagement, providing seamless features such as product searches, stock confirmations, and purchase history management. This integration is a strategic effort to elevate the overall customer experience that connects both online and offline platforms.
With a growing membership base surpassing 22 million, Nitori has focused on treating each customer as an individual and promoting a dual-channel utilization of both store and EC (e-commerce). However, as the member count increased, the prior app marketing infrastructure faced challenges, particularly related to performance during bulk notifications and timely notifications tailored to individual users. Recognizing the urgency for an updated platform, Nitori explored several options.
During the selection process, two key factors stood out: the ability to deliver real-time, large-scale push notifications and the capacity for detailed communication tailored to user behavior and attributes. After evaluating numerous solutions, Repro’s app was chosen for its impressive capabilities in these areas.
Key Factors Leading to the Adoption of Repro App
The primary reason for selecting Repro App was its capability to execute communication strategies effectively, ensuring delivery of the right message to the right person at the right time, supported by strong systems and operational frameworks. Several aspects contributed to Repro's competitive advantage:
1. Stable and Fast Delivery Performance: Repro boasts a robust delivery infrastructure that allows the simultaneous dispatch of millions of push notifications, meeting industry-leading standards.
2. User-Friendly Interface: The tool is designed for usability, enabling marketing teams to operate it without requiring advanced engineering skills. This allows even small teams to manage the cycle of planning, execution, and analysis effectively.
3. Pre-Implementation Technical Support: Repro provides effective support that ensures a smooth agreement among technical staff, facilitating a seamless implementation process.
4. Flexibility for Mid-Long Term Plans: The tool's design respects existing resources and system configurations, allowing for gradual enhancements and expansions, supporting long-term growth.
5. Proven Track Record: Repro has established itself as Japan's top app marketing tool, recognized for its success and trust from partnering companies.
In this phased implementation, Repro will initially manage a portion of the push notification delivery and will progressively expand into segmented and scenario-based communications. The team aims to utilize user behavior and attribute data for scenario designs while integrating with Customer Data Platforms (CDPs) for notification deliveries. This will enable frequent cycles of planning and execution, even within a small team environment.
Going forward, Repro is committed to optimizing customer experiences by consolidating information from stores, sites, and purchase data, ensuring that all users receive the information they desire at the right time through effective app communications.
For Nitori app:
About Nitori
- - Company Name: Nitori Co., Ltd.
- - Location: 3 Chome-6-20 Kamiya, Kita City, Tokyo, Japan
- - Representative: Akio Nitori, Chairman & President
- - Founded: March 1972
About Repro
Repro focuses on combining technology and human power to address challenges faced between services and individuals. Their Customer Engagement (CE) platform allows tailored communication for each individual through web and app channels at optimal timings. Additional offerings include revenue maximization services and website speed enhancement tools, accessible immediately with tagging features. For more details: Repro Services
- - Company Name: Repro, Inc.
- - Location: 1-36-4, Yoyogi, Shibuya, Tokyo, Japan
- - Representative: Yusuke Hirata, CEO
- - Founded: April 2014
- - Business Focus: Development and provision of marketing tools to maximize web and app revenues
- - Website: Repro
Topics Consumer Products & Retail）
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