#Japan #Niigata #Niigata Prefecture #Livemax Resort #Echigo Yuzawa

LiveMax Resort Echigo Yuzawa: A New Era of Luxury Awaits

The renowned LiveMax Hotels & Resorts, based in Minato, Tokyo, is thrilled to announce the rebranding of its Echigo Yuzawa resort, set to open in early October 2025. With an expansive portfolio of 192 hotels across Japan, LiveMax continues to redefine the lodging experience, focusing on comfort, luxury, and an authentic Japanese escape.

Nestled in the stunning landscape of Yuzawa Town in Niigata Prefecture, the newly branded LiveMax Resort Echigo Yuzawa offers an idyllic getaway amidst nature’s splendor. Guests can indulge in the natural hot spring, known as "Bijin no Yu" or "Beauty Bath," which promises a rejuvenating experience. Plus, they'll find an array of room types, from modern Japanese-style rooms to spacious suites designed to cater to diverse needs.

A Room for Every Season

With more than 80 unique accommodations, guests can select from a variety of styles, including traditional Japanese rooms, hybrid Japanese-Western rooms, junior suites, and luxurious suites complete with private rock baths. Each room provides stunning views of Yuzawa’s picturesque surroundings, allowing visitors to experience the beauty of each season while relaxing in comfort.


The modern western-style room featuring twin beds and a cozy sitting area.

A Culinary Journey through Autumn Flavors

Dining at LiveMax Resort Echigo Yuzawa will be a delight for the senses. The evening buffet will showcase an array of seasonal delicacies, including all-you-can-eat salmon roe, succulent sukiyaki, and savory bulgogi, all prepared fresh at your table. For breakfast, guests can delight in a sumptuous blend of Japanese and Western-style dishes sourced from local ingredients, all served in a restaurant that offers breathtaking views of the surrounding nature.


The warm and artistic dining space showcasing the local flavors of Echigo.

A Hub of Entertainment and Amenities

Beyond stunning accommodations and exquisite cuisine, the resort also boasts plentiful facilities, including:

• - A karaoke room equipped for up to 12 guests (featuring LIVE DAM technology)
• - A ping pong corner for recreational fun
• - A mini-convenience store for everyday needs
• - Private family baths available for rental (45-minute sessions, additional fee)

Facility Overview

• - Name: LiveMax Resort Echigo Yuzawa
• - Location: 330 Yuzawa, Minamiuonuma District, Niigata, 949-6101
• - Contact: 025-780-6111
• - Room Number: 60 and counting
• - Access: Approximately 80 minutes from Tokyo Station via Joetsu Shinkansen, and just 5 minutes from Yuzawa IC by car
• - Parking: Complimentary for up to 50 cars
• - Website: LiveMax Resort
• - Instagram: @livemax_resorts

About LiveMax Hotels & Resorts

LiveMax Hotels & Resorts stands as one of Japan's largest directly operated hotel brands with an impressive network of 176 locations. With the motto of "making resorts closer to everyone," they aim to offer rich experiences combining natural hot springs, outdoor baths, and buffet dining to satisfy every guest's needs.

Reservation Information

To make a reservation, visit the official LiveMax Hotel website at LiveMax Hotels or the LiveMax Resort site at LiveMax Resort. Check the AppStore and Google Play for the "Hotel LiveMax" app for additional convenience.

Contact Us

For inquiries, please reach out to:
LiveMax Resort Division -
S-GATE Akasaka Sannou 9F -
2-5-1 Akasaka, Minato, Tokyo, 107-0052
Phone: 03-3505-0777
Fax: 03-3505-0781
Contact Form: Here

Get ready to enjoy an unforgettable experience at the reimagined LiveMax Resort Echigo Yuzawa, where relaxation and luxury await.