PLANTERS® Brand Launches Special Reserve Peanuts for National Nut Day Celebrations

PLANTERS® Special Reserve Peanuts Return for National Nut Day

As enthusiasts around the country celebrate National Nut Day, the iconic PLANTERS® brand is thrilled to reintroduce its much-anticipated Special Reserve peanuts. Available starting today, October 22, these limited-edition nuts are set to captivate the taste buds of peanut lovers just in time for the upcoming holiday season.

A Taste of Distinction

Grown in the sun-drenched fields of Virginia, PLANTERS® Special Reserve peanuts stand out not only for their larger size compared to regular varieties but also for their unique, natural red skin. This method of cultivation results in a nut that is truly exceptional. With a delightful combination of salt, crispness, and creamy texture, these peanuts are designed to please even the most discerning peanut aficionados.

"Our Special Reserve peanuts have been years in the making," shares Kate Coombs, the brand manager for PLANTERS®. "Every detail, from the growing environment to the roasting process, has been crafted with our fans’ preferences in mind. The overwhelming positive feedback from last year’s release made it an obvious decision to bring them back."

Perfect for Gifting

For those looking to gift a truly exceptional treat during the festive season, the PLANTERS® Special Reserve peanuts packaged in elegant 13-ounce aluminum containers make for an ideal choice. Not only do they provide a memorable tasting experience, but they also add an element of sophistication to any holiday gathering.

These delightful peanuts can be found on the shelves of selected Albertsons stores and are also available online via Amazon, retailing at approximately $8.99 while supplies last. As a limited-edition item, these peanuts are set to be the centerpiece of National Nut Day celebrations and any festive gathering during the holiday season.

A Legacy of Snacking

The PLANTERS® brand has long been synonymous with premium snacking options. Established in 1906, it has remained a staple in households across America, offering a wide range of products, from traditional peanuts to exotic nut mixes. With the beloved character, MR. PEANUT®, at its forefront, the brand continues to innovate and delight customers.

Recently acquired by Hormel Foods Corporation in 2021, PLANTERS® has since expanded its offerings and continued to elevate the art of peanut snacking. The company is committed to maintaining high standards in both quality and flavor, ensuring that each product remains a delightful treat.

Join the Celebration

As National Nut Day is upon us, what better way to partake in the festivities than with a crunchy handful of these extraordinary peanuts? Whether indulging yourself or sharing with friends and family, the return of PLANTERS® Special Reserve guarantees a premium snacking experience that is sure to impress.

For more information about the PLANTERS® brand and its offerings, or to find MR. PEANUT®’s latest antics, visit planters.com. Celebrate National Nut Day with confidence, knowing that you have chosen a snack worthy of any gathering!

About Hormel Foods Corporation

Hormel Foods Corporation, based in Austin, Minnesota, is recognized globally as a leading branded food company with over $12 billion in annual revenue. Its diverse portfolio includes iconic brands such as SPAM®, SKIPPY®, and many more. Dedicated to inspired people and inspired food, Hormel Foods continues to foster community engagement and sustainable practices. To explore more about Hormel Foods, check out hormelfoods.com.