#United States #San Diego #Home Affordability #C2 Financial #Mortgage Counseling

C2 Financial Takes Action for Home Affordability Crisis

C2 Financial Corporation, a leading name in the wholesale mortgage industry with over three decades of experience, has taken a proactive stance against the pressing issue of home affordability in America. On December 12, 2025, they will be hosting the C2 Home Affordability Counseling Day, a nationwide effort designed to provide direct support to prospective homebuyers through personalized credit counseling sessions.

C2 Financial is known for its commitment to educating consumers about the intricacies of the mortgage process. This initiative is particularly aimed at addressing the ramifications of a tough housing market where many potential homeowners feel overwhelmed and underinformed. By offering free 30-minute virtual consultations with experts, C2 Financial hopes to deliver real guidance and clarity to those navigating the homeownership pathway.

As highlighted by David Temko, CEO of C2 Financial, “Over half of U.S. homebuyers only receive one mortgage quote before making their purchase. This critical decision can lead to substantial financial loss. Our goal is to empower families with the knowledge they need to make informed decisions.” Temko's remarks reflect a broader sentiment that the consequences of inadequate mortgage shopping extend far beyond the immediate purchasing experience, affecting the long-term financial health of families.

The free sessions can be booked through their website, where consumers can communicate their specific needs and gain insights into budgeting, credit building, and making informed choices regarding their mortgage options. C2's effort goes beyond mere counseling; it seeks to bridge the gap between mere conversation about affordability and tangible support that can lead to lasting change.

Perri Garner, the Chief Marketing Officer at C2 Financial, emphasized the urgency of the initiative: “While the topic of housing affordability is widely discussed, mere talk will not suffice. C2 Financial is stepping up to transform dialogue into action. It’s an honor to collaborate with industry experts devoted to crafting solutions that could positively affect families for generations to come.”

Additionally, C2 Financial is extending invitations to retail loan officers who are interested in supporting families under terms that suit them. The brokerage's model is designed to empower originators to operate flexibly, thereby allowing more families to benefit from their services while fostering stronger community ties.

Brian Kent, the COO of C2 Financial, remarked on the critical role of loan officers: “Loan officers are the backbone of C2, given their unique ability to listen, educate, and form long-lasting partnerships with borrowers.” The structure C2 provides is intended to equip brokers with the necessary tools to enable them to create careers that resonate with the realities of families seeking homeownership.

For anyone interested in participating in the C2 Home Affordability Counseling Day, a list of participating brokers, event schedules, and free booking links will be available on their website. This initiative exemplifies a growing acknowledgment within the financial community regarding the importance of accessibility and education in securing homeownership and aims to inspire a renewed spirit of support around one of life's biggest investments.

In conclusion, C2 Financial Corporation provides a timely and crucial response to the challenges faced by potential homebuyers. Through initiatives like National Home Affordability Counseling Day, they are paving the way for families to embark on their journeys toward ownership with confidence and informed knowledge.