#Japan #NOIE #Kushimoto #Traditional Inn

Explore the Essence of NOIE: Traditional Yet Unique

On July 1, 2025, a new era begins for Japan's southernmost traditional inn, NOIE (meaning "House of ___"), formerly known as NIPPONIA HOTEL Kumano Kodo. Managed by Okamijuku Co., Ltd., based in Chiyoda, Tokyo, NOIE offers a unique blend of history, personalization, and community immersion.

A Homely Stay and Unique Experiences

NOIE's philosophy revolves around the idea of experiencing a stay that feels like living in a traditional Japanese home. Each of the guesthouses features rich stories of the past, such as former merchant homes and houses that historically served tobacco, ensuring that no two stays are ever the same.

Enjoy the Unique Features of Each House

From private saunas and gardens to charming layouts perfect for pets, every house at NOIE provides a special retreat. Here are a few highlights:

• - Inamura (Room 101): Experience a luxurious stay featuring a private sauna and open-air bath in a standalone building surrounded by nature.
• - Sonobe (Room 201): A renovated traditional home, this room combines Japanese and Western styles and offers a jacuzzi for ultimate relaxation.
• - Yagen (Room 501): Perfect for families and groups, this spacious 150㎡ accommodation allows outdoor barbecues and welcomes pets.
• - Masuno (Room 701): For sauna enthusiasts, this standalone guestroom offers both a private sauna and a refreshing water bath, all in a charming traditional setting.

Community-Centric Stay

What sets NOIE apart is its "distributed accommodation" concept. Instead of being confined to a single building, the lodgings are spread across the picturesque town of Kushimoto. Guests check in at a local café and then explore on foot, embracing the feeling of living in the vibrant community, not just visiting it. Imagine starting your day at a local bakery, enjoying a stroll along the beach at sunset, and unwinding in a serene traditional house under the sea breeze. NOIE embodies a travel style that intertwines with the local culture, offering guests a distinctive connection to their surroundings.

Culinary Experiences

Dining at NOIE is not to be missed. The on-site restaurant, Minamo, serves exquisite Italian courses prepared with fresh ingredients from the Kumano region. Guests can savor delicacies such as Kumano tuna and local seafood, beautifully paired with wines and sake in a renovated 145-year-old traditional house. Morning meals feature local Kumano rice cooked to perfection with a selection of seasonal side dishes, ensuring a delightful start to the day.

Special Offers

To celebrate the relaunch of NOIE, guests can enjoy a special 20% discount on various packages, including accommodation with meals. This offer is available from July 1, 2025, to March 31, 2026, with exceptions during peak seasons.
Additionally, guests are encouraged to participate in the Instagram campaign, sharing their experiences with the hashtag #NOIE for a chance to win exclusive eco-bags.

A Harmonious Blend of Tradition and Modernity

With its focus on creating memorable experiences rooted in the local culture, NOIE is not just a place to stay. It's an invitation to explore, relax, and embrace Japan's rich heritage. As visitors engage with the community and indulge in local delicacies, they will uncover a new way of experiencing travel.

Join NOIE in discovering the essence of Japan through an immersive and unforgettable stay—where every moment is filled with the warmth of tradition and the thrill of new adventures.