#Japan #Tokyo #aruku& #ONE COMPATH #Senior Consortium

Chou Middle Senior Consortium Seminar - 5th Meeting

On January 20, 2026, the Chou Middle Senior Consortium will host its fifth seminar, featuring Rei Hayakawa, CEO of ONE COMPATH, as the presenter. This event, which aims to foster collaboration across corporate boundaries, will delve into the intriguing subject: "Why are middle seniors becoming increasingly engaged?" Hayakawa will address how his company’s walking app, 'aruku&', proposes a unique model integrating healthcare, gamification, and co-creation.

Established on June 6, 2025, the Chou Middle Senior Consortium seeks to enhance the involvement of the middle senior demographic in various initiatives. With Hayakawa's expertise and the spotlight on 'aruku&', the event promises an insightful discussion on how this app encourages physical activity and social interaction among users, particularly seniors.

About 'aruku&'

The 'aruku&' app, which translates to 'Let's Walk', is a prominent walking application that incentivizes users to engage in walking activities simply by carrying their smartphones. Users can win local specialty goods with each step, making the journey enjoyable and rewarding. This innovative approach has led to approximately 3 million downloads and participation from about 200 companies. Its ongoing success is credited to effective gamification and a collaborative business model.

Gamification is not just effective for the younger generation; it resonates profoundly with middle seniors as well. The app serves as a case study on possible solutions for complex societal issues through co-creation. The consortium meeting will explore various strategies utilized by 'aruku&' and discuss potential collaborations with different stakeholders, including businesses, governmental agencies, and academic institutions.

Event Details

• - Date: January 20, 2026
• - Time: 17:00 - 18:30 (Check-in starts at 16:45)
• - Location: Glider Associates, 9F PMO Gotanda, 8-1-3 Nishi-Gotanda, Shinagawa-ku, Tokyo, 141-0031
• - Eligibility: Representative officers from member companies of the Chou Middle Senior Consortium
• - Capacity: Maximum of 10 participants (in the event of oversubscription, a lottery will be conducted)
• - Cost: Free

Notes: This initiative is intended specifically for representatives from business organizations. A summary of the seminar will be published on the consortium's website afterward.

Presenter Information

Rei Hayakawa, CEO of ONE COMPATH

With a career spanning over two decades, Rei Hayakawa has notably contributed to various facets of branding and digital services. Having joined TOPPAN in 2000, he later engaged in projects with BrandXing before leading the Shufoo! e-flyer service. Under his leadership, the 'aruku&' app has thrived, reflecting his passion for transforming user engagement into healthier lifestyles.

Hayakawa's Insight

Hayakawa emphasizes the importance of habitual physical activity, specifically addressing the common challenges faced by individuals, especially seniors, such as the struggle to maintain motivation. Through 'aruku&', he aims to turn every step into a treasure, promoting the adoption of a walking routine. His talk will cover the key elements of gamification and collaboration contributing to the app's success and invite participants to engage in fruitful discussions that could inspire new collaborative efforts.

How to Register

Interested attendees are encouraged to register by January 12, 2026. Registration requires membership with the Chou Middle Senior Consortium. Please ensure your registration is completed to secure your spot for this promising event.

Contact Information

For inquiries regarding the event, please reach out to the Chou Middle Senior Consortium Secretariat (contact: Abe) via email at [email protected] or visit our website.

Let’s come together to explore how innovative approaches like 'aruku&' can revolutionize health engagement among the senior population!