#Japan #Tokyo #Makuake #SOU #Sauna Poncho

SOU's New Multi-Functional Sauna Poncho Launch

JS Trading Co., headquartered in Taito, Tokyo, celebrates its upcoming 10th anniversary in August 2024. The company specializes in OEM manufacturing, sales, and import/export operations. The brand SOU aims to be your trusted companion for sauna experiences, boasting a track record of selling out new items quickly on platforms like Rakuten.

On April 27, 2025, at midnight, SOU will launch its latest product—a lightweight, multi-functional sauna poncho—on the crowdfunding platform, Makuake.

This unique poncho serves as a bridge from bath time to getting dressed, ensuring comfort right after a sauna or bath. Made from gauze material, it absorbs moisture while gently wrapping around wet skin, all while being lighter and more compact than any previous sauna poncho.

Features and Benefits of the Sauna Poncho

• - Comfortable Design: Equipped with large pockets, hooks, and slits to enhance usability. It addresses common inconveniences experienced during sauna use!
• - Gender Neutral: Ideal for use as loungewear, the poncho is made from a four-layer gauze that is less see-through, providing a gentle covering for your body.
• - Portable: It features an elastic band for easy folding, making it the perfect travel companion!

Ideal Usage Scenarios

• - To cool down after a sauna.
• - As a changing poncho in public baths, saunas, pools, or gyms.
• - To protect skin from excessive heat in saunas.
• - For quick skin and hair care routines.
• - As cozy loungewear or pajamas.
• - As a casual outfit for quick outings.

Insights from Brand Ambassadors

An online discussion was held with influencers acting as SOU brand ambassadors during the prototyping stage. They provided valuable feedback after trying the poncho in a sauna setting, facilitating product development.

• - The poncho successfully addresses the common issues of weight and bulkiness.
• - Users found the fabric comfortable, noting that it helped relieve skin irritation during outdoor breaks or in sauna rooms.
• - Its length provides warmth even during colder seasons.
• - The convenience of the pockets and foldable design was highly appreciated.

Easy Storage and Compactness

The poncho can be bundled neatly using a hidden elastic band in the pocket to minimize your luggage and keep it compact.

Color Palette

• - Navy: A universally appealing color that harmonizes well with everyone.
• - Gray: A sophisticated charcoal gray with a hint of blue, easy to match with any outfit.
• - Turquoise: A muted bluish-green perfect for a refreshing look after a bath.

Specifications

• - Contents: Poncho
• - Size: Free size (Length: 101cm, Width: 80cm, Collar: 22cm, Sleeve Width: 20cm, Sleeve Length: 28cm)
• - Weight: Approximately 496g
• - Material: 100% Cotton

SOU's Philosophy

SOU aims to create companionship for your sauna experiences. By embracing moments of stillness, we seek to enrich modern lives, often lacking such opportunities. We aim to create a balance between work and leisure, and between communal and solitary moments. It's crucial to carve out time that allows meaningful self-reflection and discovery.

Makuake Project Details

• - Title: Multi-functional & Compact Sauna Poncho
• - Campaign Period: April 27, 2025 – May 30, 2025
• - URL: Makuake Project
• - Pledge Rewards: Available in Navy, Gray, and Turquoise.

Connect with SOU

• - SOU's Instagram: SOU Instagram
• - RAKUSE's Instagram: RAKUSE Instagram

Company Information

• - Name: JS Trading Co.
• - CEO: Kang Yondok
• - Location: 2-18-15 Kojima, Taito, Tokyo, 7F Shin Okachimachi Myokenya Building
• - Business: OEM product manufacturing, corporate novelty goods planning and production, brand product planning and production, and lifestyle goods production.
• - Capital: 20 million yen
• - Company Website: JS Trading

For inquiries about products, contact the EC Division at JS Trading. Email: [email protected]

For press-related inquiries, also reach out to the EC Division.