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Unique Ways to Find Your Koala March Profile

Lotte Co., Ltd., based in Shinjuku, Tokyo, is launching a fresh campaign starting March 17, titled “366 Days of Happy Birthday March,” to celebrate the long-standing success of the iconic cookie brand, Koala March. This new initiative is designed not only to commemorate birthdays but to deepen connections through personalized profiles. Featuring approximately 500 different designs, the combination of elements like birthdays, years, zodiac signs, and blood types totals around 170,000 possibilities! The idea is to create special moments, fostering conversations and fun discoveries with family and friends.

The Background Story of the New Design

Koala March has always emphasized the fun of finding diverse designs and sharing those experiences. The previous year’s “name-centered” campaign attracted considerable attention, with fans searching for their names on packaging. However, feedback highlighted feelings of disappointment among those whose names weren't featured. In response, this new initiative aims to address those sentiments by celebrating universal concepts like “birthdays.” From years reflecting the oldest person in Japan at the time of this project’s launch in 2026 to potential future births in 2028, the designs promote a feeling of connection to oneself and others, creating new opportunities for sharing joy and small celebrations in everyday life.

Introducing New Product Features

Coinciding with the campaign, Lotte is also set to launch new products, including the Koala March on March 17. This innovative biscuit features rich strawberry-flavored chocolate encased in a crispy biscuit, reminiscent of shortcake, using Hokkaido cream to enhance the flavor. The packaging itself is designed as a box resembling a shortcake, adorned with candles representing the birth year of Koala March (1984) and the date designated as “Koala March Day” (March 3). This special item encourages consumers to celebrate milestones and intimate gatherings, presenting a new way to commemorate personal milestones.

Emphasis on Quality and Aesthetic

In its 43rd year, Koala March is undergoing a major overhaul both in flavor and packaging. The iconic “Real Koala” will step aside in favor of the new “Koala March-kun,” promising a more appealing visual identity to attract both children and adults alike. Enhancements in flavor and texture, alongside a contemporary design shift, will ensure Koala March remains a beloved snack choice across generations.

Brand Collaborations Like Never Before

Recognizing its cultural significance, Koala March has officially declared March 3 as “Koala March Day.” In celebration, the trendy idol group CUTIE STREET has been appointed as the brand’s ambassadors. Through interactive events, fans can participate in poster hunts that yield exciting prizes, including custom koala-themed headbands. This partnership aims to connect the eccentric vibrancy of Japanese pop culture with the playful essence of Koala March.

Uniting Through Social Media

In addition to these innovations, Lotte has launched an official Koala no Mi account on social media to keep fans entertained with unique updates and exclusive campaigns. With more initiatives planned, this direct engagement promises to bring an additional layer of enjoyment to the Koala March experience.

Explore your unique Koala March design and transform both your moments of indulgence and opportunities for connection with loved ones. With Lotte’s dedication to innovation, Koala March continues to evolve, securing its place in contemporary Japanese culture!