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Webinar Announcement: Shifting from 'Creating' AI to 'Activating' AI

On August 26, 2026, Amana, a leading creative studio based in Shinagawa, Tokyo, will host an online webinar titled "From 'Creating' to 'Activating' AI: New Role Definitions in the Era of Generative AI". This event focuses on the challenges organizations face when integrating AI technologies and explores the new roles necessary for effective deployment.

Many companies have attempted to implement AI agents only to find their utilization fall short. The root cause of this issue often lies not in the AI's capabilities but in the lack of adequate roles assigned to incorporate these technologies into the organizational workflow. Participants often cite reasons for underutilization such as "insufficient accuracy" or "lack of understanding on how to use it", revealing deeper structural issues.

In this webinar, we will hear from three professionals at the forefront of AI utilization who will share their insights into this evolving landscape. They will disclose their perspectives on what is needed for organizations to effectively activate their AI initiatives.

1. Vendor Perspective: A representative from a leading provider of Generative AI who has been instrumental in advancing value propositions for enterprise environments.
2. Hands-on Practitioner: A speaker who has successfully cultivated an AI that embodies an organization's unique characteristics, providing a viewpoint based on practical experience.
3. Facilitator Role: An expert who has contributed to operationalizing AI within organizations, discussing the essential factors for driving AI engagement.

Featured Speakers:

• - Kaori Uno: Head of the Enterprise Product Strategy Division at Adobe, she began her career in CNN Media Management and has accumulated vast experience in marketing and global alliances. She currently promotes the integration of Generative AI within Adobe's Creative Cloud.
• - Takashi Horiguchi: A Creative Director at Amana, he specializes in addressing various communication challenges across industries including consumer electronics, mobility, food, and beverages.
• - Gaku Yamane: A Creative Scientist at Amana, engaged in enhancing business value through creativity, integrating visual design and strategy within B2B companies.

Who Should Attend:

• - Those responsible for AI implementation in IT or DX departments who face challenges in scaling from PoC to full organizational deployment.
• - Business leaders navigating how to support AI deployment and define roles within their organizations.
• - Individuals looking to improve utilization rates of AI tools post-implementation and facilitate their integration into the workplace.
• - Teams interested in exploring collaborative methods for AI deployment that engage various business departments rather than relying solely on vendors or IT.

Event Details:

• - Date: August 26, 2026
• - Time: 12:00 PM - 12:50 PM JST
• - Participants: Up to 100 attendees
• - Cost: Free
• - Registration Link: Sign up here
• - Contact Information: Phone: 03-3740-4011, Email: [email protected]

About Amana:

Founded in 1979 as a photography production company, Amana has expanded into one of Japan’s largest creative studios, providing diverse visual production services including steel and video, as well as CGI. Utilizing extensive creative resources and industry knowledge, Amana aims to transform communication and enhance client value through innovative partnerships.

Amana Company Overview:

• - CEO: Go Akira Kaneko
• - Location: 2-2-43 Higashi-Shinagawa, Shinagawa-ku, Tokyo
• - Establishment: April 1979
• - Capital: 100 million yen
• - Employees: 520 (as of January 1, 2026)
• - Business Areas: Visual communication strategies, brand activation, content marketing, and various promotion planning.
• - Website: Visit our website