Exciting New Collaborations with PUMA: MASU and The Powerpuff Girls Collections
PUMA has recently announced two exciting new collaborations that are set to captivate fans globally:
1. PUMA x MASU Collection Launching April 12, 2026
Budding from the vibrant streets of Japan, the fashion brand MASU is collaborating with PUMA for the second time to deliver a collection that merges their unique styles. Centered on the iconic "H-STREET" silhouette, the collection will debut a series of sneakers along with T-shirts and bags that embody the spirit of both brands. To add a special touch, the items will be available for early purchase at the upcoming MASU pop-up event "Instant Castle" starting April 11, 2026.
The highlight of this collection, the "H-STREET 'BOYS NOTE'" sneaker, takes inspiration from the classic 1990s running shoe, "Harambee," evolving it into a contemporary lifestyle model. The shoe features graphics and motifs reminiscent of stadium cheers, adding a layer of nostalgia to its classic silhouette, effectively intertwining the MASU aesthetic with PUMA’s heritage.
Moreover, the collaboration extends beyond footwear. The T-shirt line draws inspiration from PUMA's iconic "T7" design, with gradients symbolizing the will to overcome. Coupled with distinctive graphics and numbering, the T-shirts embody a blend of sports and cultural narratives. On the accessory front, the "GRIP BAG" is designed with eco-leather, featuring stitched messages that tell a timeless story. This special collection is a true testament to the confluence of PUMA's archive with MASU's unique viewpoint.
The products will be available at various locations including the PUMA Store in Harajuku and Osaka, alongside the official online store. The price range for the collection starts at ¥16,500 for the GRIP BAG to ¥26,400 for selected tees.
2. The Powerpuff Girls x PUMA Collection Launched on April 1, 2026
In a spectacular partnership with Warner Bros. Discovery's Global Consumer Products, PUMA is thrilled to announce the launch of the "The Powerpuff Girls x PUMA" collection, which hit the market on April 1, 2026. This unique collaboration fuses PUMA’s sports DNA with the iconic and energetic world of The Powerpuff Girls, representing a style that spans both sports and street culture.
Originating in 1998, The Powerpuff Girls has become a beloved series, celebrated for its vibrant animation and the portrayal of heroines who embody both strength and sweetness. PUMA channels the essence of this show, integrating the characters’ colorful charm and signature hues into the product designs.
The collection features a broad palette including the signature pink, blue, and green colors, balanced with classic blacks and whites. The apparel selection includes short-sleeve T-shirts, polo shirts, pleated mini skirts, and long pants, alongside accessories like caps that complete this playful yet stylish look. The designs are bold, especially with T-shirts adorned with graphics of the Powerpuff Girls that echo a sense of youthful fun. The polo shirts utilize knitted rib materials, yielding a sporty aesthetic that is simultaneously minimal and trendy.
Footwear in this collection consists of the celebrated "SPEEDCAT" series, showcasing a unique blend of retro racing style and playful designs that echo the vibrancy of The Powerpuff Girls universe. Notably, PUMA has created an exclusive original shoe box featuring custom laser cuts, offering fans a delightful unboxing experience that immerses them in the world of The Powerpuff Girls.
These items can be found in various locations, initially launched in PUMA stores and the official online marketplace. Price points for the footwear range around ¥14,300 for the basic designs, making it an accessible yet stylish addition to any wardrobe.
3. MOVE ON Series Now Available
PUMA redefines movement with its newly launched "MOVE ON" series, which debuted in March. This footwear line emphasizes the joy of seamless transitions between daily life and light exercise, designed specifically with the Japanese foot shape in mind. The “MOVE ON” series encompasses a variety of models that cater to diverse lifestyle needs.
Utilizing a specific last based on Japanese foot data, this series promises an ideal fit for many. The incorporation of lightweight PUMA SOFTRIDE FOAM in the midsole guarantees comfort while minimizing impact, thanks to its supportive rocker shape. These shoes encourage an active lifestyle, whether it be casual walks, shopping, or light jogging.
The "MOVE ON F" model pairs everyday aesthetics with stopper laces for ease of wear, providing a wide fit for comfort. The "MOVE ON U" features breathable mesh uppers suitable for sports, while the "MOVE ON R" offers a casual sneaker sandal design, perfect for versatile use. Alongside their launch, PUMA has announced a campaign encouraging customers to step into spring with exciting new shoes, rewarding selected purchasers with unique items to further enhance their active lifestyle.
The MOVE ON series is available at designated PUMA locations and the official online store for a starting price of ¥9,350, catering to a variety of tastes and needs.
The introduction of these collaborations not only highlights PUMA’s innovative approach but also reinforces its commitment to integrating fun and functionality in every aspect of its designs, aiming to inspire a generation to embrace movement and creativity.
1. PUMA x MASU Collection Launching April 12, 2026
Budding from the vibrant streets of Japan, the fashion brand MASU is collaborating with PUMA for the second time to deliver a collection that merges their unique styles. Centered on the iconic "H-STREET" silhouette, the collection will debut a series of sneakers along with T-shirts and bags that embody the spirit of both brands. To add a special touch, the items will be available for early purchase at the upcoming MASU pop-up event "Instant Castle" starting April 11, 2026.
The highlight of this collection, the "H-STREET 'BOYS NOTE'" sneaker, takes inspiration from the classic 1990s running shoe, "Harambee," evolving it into a contemporary lifestyle model. The shoe features graphics and motifs reminiscent of stadium cheers, adding a layer of nostalgia to its classic silhouette, effectively intertwining the MASU aesthetic with PUMA’s heritage.
Moreover, the collaboration extends beyond footwear. The T-shirt line draws inspiration from PUMA's iconic "T7" design, with gradients symbolizing the will to overcome. Coupled with distinctive graphics and numbering, the T-shirts embody a blend of sports and cultural narratives. On the accessory front, the "GRIP BAG" is designed with eco-leather, featuring stitched messages that tell a timeless story. This special collection is a true testament to the confluence of PUMA's archive with MASU's unique viewpoint.
The products will be available at various locations including the PUMA Store in Harajuku and Osaka, alongside the official online store. The price range for the collection starts at ¥16,500 for the GRIP BAG to ¥26,400 for selected tees.
2. The Powerpuff Girls x PUMA Collection Launched on April 1, 2026
In a spectacular partnership with Warner Bros. Discovery's Global Consumer Products, PUMA is thrilled to announce the launch of the "The Powerpuff Girls x PUMA" collection, which hit the market on April 1, 2026. This unique collaboration fuses PUMA’s sports DNA with the iconic and energetic world of The Powerpuff Girls, representing a style that spans both sports and street culture.
Originating in 1998, The Powerpuff Girls has become a beloved series, celebrated for its vibrant animation and the portrayal of heroines who embody both strength and sweetness. PUMA channels the essence of this show, integrating the characters’ colorful charm and signature hues into the product designs.
The collection features a broad palette including the signature pink, blue, and green colors, balanced with classic blacks and whites. The apparel selection includes short-sleeve T-shirts, polo shirts, pleated mini skirts, and long pants, alongside accessories like caps that complete this playful yet stylish look. The designs are bold, especially with T-shirts adorned with graphics of the Powerpuff Girls that echo a sense of youthful fun. The polo shirts utilize knitted rib materials, yielding a sporty aesthetic that is simultaneously minimal and trendy.
Footwear in this collection consists of the celebrated "SPEEDCAT" series, showcasing a unique blend of retro racing style and playful designs that echo the vibrancy of The Powerpuff Girls universe. Notably, PUMA has created an exclusive original shoe box featuring custom laser cuts, offering fans a delightful unboxing experience that immerses them in the world of The Powerpuff Girls.
These items can be found in various locations, initially launched in PUMA stores and the official online marketplace. Price points for the footwear range around ¥14,300 for the basic designs, making it an accessible yet stylish addition to any wardrobe.
3. MOVE ON Series Now Available
PUMA redefines movement with its newly launched "MOVE ON" series, which debuted in March. This footwear line emphasizes the joy of seamless transitions between daily life and light exercise, designed specifically with the Japanese foot shape in mind. The “MOVE ON” series encompasses a variety of models that cater to diverse lifestyle needs.
Utilizing a specific last based on Japanese foot data, this series promises an ideal fit for many. The incorporation of lightweight PUMA SOFTRIDE FOAM in the midsole guarantees comfort while minimizing impact, thanks to its supportive rocker shape. These shoes encourage an active lifestyle, whether it be casual walks, shopping, or light jogging.
The "MOVE ON F" model pairs everyday aesthetics with stopper laces for ease of wear, providing a wide fit for comfort. The "MOVE ON U" features breathable mesh uppers suitable for sports, while the "MOVE ON R" offers a casual sneaker sandal design, perfect for versatile use. Alongside their launch, PUMA has announced a campaign encouraging customers to step into spring with exciting new shoes, rewarding selected purchasers with unique items to further enhance their active lifestyle.
The MOVE ON series is available at designated PUMA locations and the official online store for a starting price of ¥9,350, catering to a variety of tastes and needs.
The introduction of these collaborations not only highlights PUMA’s innovative approach but also reinforces its commitment to integrating fun and functionality in every aspect of its designs, aiming to inspire a generation to embrace movement and creativity.
Topics Consumer Products & Retail）
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