Embrace the Sweetness: Sumikko Gurashi's Wagashi Adventure
Sumikko Gurashi, the beloved character franchise created by San-X, is about to embark on a delightful tour titled
‘Sumikko Gurashi’s Relaxing Wagashi Journey’. Starting from
November 7, 2025, this unique event will travel across
six cities in Japan, celebrating the traditional Japanese sweets, wagashi, in an engaging and interactive way.
Event Overview
The event is set to take place in various locations, capturing the essence of Japanese culture through fun activities related to wagashi. Attendees can expect:
- - An array of exclusive merchandise themed around Sumikko Gurashi and wagashi.
- - Photography spots where fans can capture adorable moments with their favorite characters.
- - Interactive areas for role-playing as a wagashi vendor alongside Sumikko characters.
Where and When
The journey will kick off in Hiroshima and follow through the following cities:
- - Hiroshima: November 7 - November 20, 2025, at Sogo Hiroshima
- - Nagano: November 28 - December 14, 2025, at Nagano Tokyu Department Store
- - Tokyo: January 8 - January 20, 2026, at Daimaru Tokyo
- - Fukuoka: April 1 - April 6, 2026, at Daimaru Fukuoka Tenjin
- - Aichi: April 15 - April 27, 2026, at Matsuzakaya Nagoya
- - Osaka: May 13 - May 24, 2026, at Daimaru Umeda
The event will be free of charge for everyone, making it accessible to all fans of Sumikko Gurashi and Japanese sweets.
Special Greeting Events
In addition to the merchandise and photo opportunities, special greeting events will occur, particularly in Hiroshima. Participants can enjoy photos with Sumikko Gurashi characters, with detailed guidelines for participation on the event site.
- - Shooting Sessions: Available at specific times throughout the day, with a limited number of slots.
- - Ticketing: Attendees must secure a participation ticket, available on a first-come, first-served basis.
Exciting Merchandise
Fans can look forward to unique items featuring Sumikko Gurashi characters transformed into scrumptious wagashi creations. Products with irresistible designs will be available, showcasing characters like the mochi strawberry daifuku and matcha pudding-based Sumikko creations.
For those keen on staying updated, a dedicated site will provide the latest information on merchandise, event details, and more. Visit
the special event site for all the latest updates.
What is Sumikko Gurashi?
Launched in 2012 under the tagline “
Here is where I feel at ease”, Sumikko Gurashi characters capture the quirks and charm of slightly shy and introverted personalities. This relatable theme, coupled with adorable design, has earned them a devoted fan following, appealing to all ages.
Conclusion
If you're a fan of Sumikko Gurashi or Japanese sweets, mark your calendars for this upcoming journey! It's more than just an event; it's a cozy exploration of culture and community through the whimsical world of Sumikko Gurashi. With adorable characters, delicious sweets, and engaging activities, it’s an experience not to be missed!
For more details and updates, check out the
official Sumikko Gurashi website.