DCI Marketing Expands Digital Capabilities Through Strategic Partnership with Seventyseven
In an exciting development for the marketing industry, DCI Marketing, with a rich history exceeding 80 years, has officially formed a strategic partnership with the innovative digital design and development company, Seventyseven. This collaboration is expected not only to enhance DCI's capabilities in the digital arena but also offer brands a more connected retail experience, a necessity in today's evolving market.
DCI Marketing has long been known for its expertise in crafting tailored activation solutions and creating distinctive retail environments for a diverse portfolio of brands and retailers. By merging its well-established strategies with Seventyseven's cutting-edge digital approaches, DCI aims to fortify its standing in the digital activation landscape. Seventyseven brings to the table a strong reputation for immersive storytelling, interactive content, and scalable digital tools, which are instrumental in delivering enhanced customer experiences.
As per Pat McGriff, President of DCI Marketing, this partnership is seen as a transformative step towards augmenting their digital capabilities. "We are catapulting our digital capabilities with Seventyseven. Known for their creativity, innovation, and immersive experiences, Seventyseven will bring cutting-edge activations to the forefront. This is a powerful enhancement to what we can achieve for our clients," he explained. The collaboration is designed to leverage the strengths of both companies, combining DCI's extensive experience with Seventyseven's agility and technological expertise.
Bradley Manderscheid, founder of Seventyseven, emphasized their goal of creating impactful interactive experiences that effectively connect brands with consumers. "By partnering with DCI, we align with a partner that shares our passion for creating extraordinary experiences. This partnership allows us to elevate our work in a supportive environment that has a proven track record in the industries it serves," he noted.
The partnership is poised to yield impressive results, particularly as it aligns with the evolving demands of Gen Z consumers, who are projected to command a staggering $12 trillion in buying power by 2030. Jen Ristovski, Senior Director of Strategy at DCI, stresses the importance of adapting to the communication styles that resonate with Gen Z. "Today's consumers expect brands to leverage connected digital technologies seamlessly," she commented, emphasizing that if a physical retail experience fails to integrate this digital context, it feels disconnected and unsatisfactory.
Brandon Vonck, DCI's VP of Technology and Finance, described the union as an incubator for technological innovation, leading to improved customer experiences across the retail board. "Seventyseven's capacity to quickly develop experiential applications will advance our collective innovation, resulting in enhanced offerings and an expanded ecosystem of products for consumers." Both companies anticipate their collaborative efforts will enhance what they currently deliver to brands while enhancing consumer engagement.
The partnership creates a strong foundation for developing world-class digital experiences, as both organizations will operate from DCI's U.S. headquarters in Milwaukee, Wisconsin. This operational synergy will allow for the scaling of development teams, quality assurance, sales, and innovation, all aimed at enhancing client service and delivering premium digital solutions.
DCI Marketing, which is part of the Marmon Group/Berkshire Hathaway—a conglomerate valued at $12 billion and consisting of over 120 independent businesses—continues to make significant strides in the reimagination of retail. DCI works with leading automotive and consumer brands to integrate physical fixtures, digital interactions, and smart data strategies.
Similarly, Seventyseven, also based in Milwaukee, specializes in creating immersive experiences that foster brand connections through interactive games, configurators, and scalable solutions. With this strategic partnership, both companies are set to redefine the standards for digital activations in an increasingly competitive marketplace. Overall, this alliance signifies a larger trend where innovation, creativity, and agility are crucial in meeting the modern consumer’s expectations and needs.
DCI Marketing has long been known for its expertise in crafting tailored activation solutions and creating distinctive retail environments for a diverse portfolio of brands and retailers. By merging its well-established strategies with Seventyseven's cutting-edge digital approaches, DCI aims to fortify its standing in the digital activation landscape. Seventyseven brings to the table a strong reputation for immersive storytelling, interactive content, and scalable digital tools, which are instrumental in delivering enhanced customer experiences.
As per Pat McGriff, President of DCI Marketing, this partnership is seen as a transformative step towards augmenting their digital capabilities. "We are catapulting our digital capabilities with Seventyseven. Known for their creativity, innovation, and immersive experiences, Seventyseven will bring cutting-edge activations to the forefront. This is a powerful enhancement to what we can achieve for our clients," he explained. The collaboration is designed to leverage the strengths of both companies, combining DCI's extensive experience with Seventyseven's agility and technological expertise.
Bradley Manderscheid, founder of Seventyseven, emphasized their goal of creating impactful interactive experiences that effectively connect brands with consumers. "By partnering with DCI, we align with a partner that shares our passion for creating extraordinary experiences. This partnership allows us to elevate our work in a supportive environment that has a proven track record in the industries it serves," he noted.
The partnership is poised to yield impressive results, particularly as it aligns with the evolving demands of Gen Z consumers, who are projected to command a staggering $12 trillion in buying power by 2030. Jen Ristovski, Senior Director of Strategy at DCI, stresses the importance of adapting to the communication styles that resonate with Gen Z. "Today's consumers expect brands to leverage connected digital technologies seamlessly," she commented, emphasizing that if a physical retail experience fails to integrate this digital context, it feels disconnected and unsatisfactory.
Brandon Vonck, DCI's VP of Technology and Finance, described the union as an incubator for technological innovation, leading to improved customer experiences across the retail board. "Seventyseven's capacity to quickly develop experiential applications will advance our collective innovation, resulting in enhanced offerings and an expanded ecosystem of products for consumers." Both companies anticipate their collaborative efforts will enhance what they currently deliver to brands while enhancing consumer engagement.
The partnership creates a strong foundation for developing world-class digital experiences, as both organizations will operate from DCI's U.S. headquarters in Milwaukee, Wisconsin. This operational synergy will allow for the scaling of development teams, quality assurance, sales, and innovation, all aimed at enhancing client service and delivering premium digital solutions.
DCI Marketing, which is part of the Marmon Group/Berkshire Hathaway—a conglomerate valued at $12 billion and consisting of over 120 independent businesses—continues to make significant strides in the reimagination of retail. DCI works with leading automotive and consumer brands to integrate physical fixtures, digital interactions, and smart data strategies.
Similarly, Seventyseven, also based in Milwaukee, specializes in creating immersive experiences that foster brand connections through interactive games, configurators, and scalable solutions. With this strategic partnership, both companies are set to redefine the standards for digital activations in an increasingly competitive marketplace. Overall, this alliance signifies a larger trend where innovation, creativity, and agility are crucial in meeting the modern consumer’s expectations and needs.
Topics Consumer Technology）
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