Exciting Launch of IFME's New 'Fumikiri' Sneakers for Kids

The beloved children’s shoe brand IFME, a subsidiary of Marubeni Consumer Link, is set to release a new line of sneakers featuring the charming motif of train crossings, known as 'Fumikiri Sneakers', in early August 2026. This fresh addition is part of the popular IFME 'Transportation Series', which has already captured the hearts of many little vehicle enthusiasts, especially those fond of trains.

A New Favorite for Train Lovers

Since the launch of the 'Working Vehicles' themed series in August 2025, IFME has garnered significant acclaim among children who love cars and trains. Building on this success, the new 'Fumikiri' sneakers are designed to celebrate the unsung heroes of train landscapes, namely the train crossing signs. These unique sneakers not only appeal to young train aficionados but also to parents searching for stylish yet functional footwear to match various outfits.

Insights from the Developers

While often overshadowed by the flashy trains that fly by, the 'Fumikiri' holds a special allure with its distinctive shape, making it graphically attractive. This motif resonates not only with children but also with train-loving parents and is a favorite in specialized train merchandise shops. IFME’s design team wanted to capture the essence of this beloved icon in their new sneakers. The design features a catchy representation of the crossing sign on the strap and incorporates a playful quote often seen on crossing signals displayed on the heel.

The team hopes these sneakers will spark joyful conversations between parents and children as they explore their favorite footwear together.

Sneaker Features Highlight Safety and Style

For nighttime visibility, the signal light motif is edged with reflectors that catch the light, ensuring safety for young adventurers after dark. The tongue of the shoe is adorned with road sign decorations from the train crossing theme, while the heel proudly displays the phrase, “Please wait a moment”, adding a fun and functional touch to this eye-catching footwear.

Product Overview

- IFME Transportation One-Belt Fumikiri Sneakers for Baby

- Sizes: 12.0 to 15.0 cm (including half sizes)
- Color: BLACK
- Model No.: 20-6802
- Price: ¥4,950 (tax included)

Key Features:

- Windlass Sorcerer®: Unique cup insole designed to aid arch formation by providing two recessed areas at the base of the big toe and the balls of the feet.
- Lightweight Sole: Prioritizes safety while achieving a lightweight design, ensuring durability.
- Outside Strap: Features a strap on the outer heel to facilitate easy on and off.
- Reflector: Protects children's safety by reflecting light at night.

- IFME JOOB Fumikiri Sneakers for Kids

- Sizes: 15.0 to 18.0 cm (including half sizes)
- Color: BLACK
- Model No.: 30-6805
- Price: ¥4,950 (tax included)

Key Features:

- Hug-In Sole: An advanced version of the Windlass Sorcerer®, ensuring a snug fit around the heel and improving flexibility for active kids.
- Joob Sole: Enhanced durability and support at the toe to withstand bumps and tumbles.
- Outside Strap: Easy-fitting features for quick wear and removal.
- Reflector: Ensures nighttime safety by reflecting light.

Availability

Parents looking to purchase these exciting new sneakers can find them at various locations:

- IFME Ariake Garden Store: 2-1-8 Ariake, Koto City, Tokyo 135-0063
- IFME Hankyu Nishinomiya Gardens: 14-2 Takamatsu-cho, Nishinomiya City, Hyogo 663-8204
- IFME Aeon Lake Town Mori Store: 3-1-1 Lake Town, Koshigaya City, Saitama 343-0828
- IFME Official Online Store: IFME Online Store
- ZOZO TOWN: ZOZO
- Official Rakuten Store: Rakuten IFME
- IFME Popup at Isetan Shinjuku: 3-14-1 Shinjuku, Shinjuku City, Tokyo 160-0022, Isetan Shinjuku Main Building, 6th Floor

About IFME

IFME's mission, “Growing together, walking together,” encompasses the entire spectrum of children’s footwear from first shoes to sneakers and junior sizes. They are widely available across direct stores, online platforms, and major discount shoe retailers. Through collaboration with Professor Toshi Torii from Waseda University’s Graduate School of Sports Science, IFME focuses on supporting children's essential foot development while also considering their surrounding lifestyle and environment. The brand incorporates unique features like the Outside Strap for easy wear and the Windlass Sorcerer® insole to promote healthy foot growth.
For more information, visit: IFME Official Website

About the Company

Marubeni Consumer Link, established in April 2026 through the merger of Marubeni Fashion Link and Marubeni Consumer Brands, is dedicated to lifestyle products. They specialize in planning, manufacturing, and selling apparel, footwear, and various goods, enhancing value through integrated functions from production to marketing and sales. The company focuses on creating sustainable value in the lifestyle sector through collaboration with domestic and international partners. More details can be found at Marubeni Consumer Link