#Japan #Tokyo #Chocolate #Pop-Up #Bel Amer

BEL AMER's New Store Launch this Autumn!

This September, BEL AMER will be making waves with its grand reopening at Seibu Ikebukuro. Starting from September 17, 2025, chocolate lovers can indulge in a variety of exquisite products at the newly renovated shop. Additionally, from October 1, 2025, BEL AMER will be launching limited-time pop-up stores at Isetan Niigata and Isetan Urawa, further enchanting customers with their delightful offerings.

The Essence of Chocolate at BEL AMER

Since its establishment in 2003, BEL AMER has dedicated itself to crafting exceptional chocolate tailored to the unique climate of Japan, where temperature and humidity fluctuations are pronounced. The brand’s commitment is to provide chocolates year-round that adapt to the seasons. Each piece of chocolate and confectionery created by BEL AMER is the result of meticulous craftsmanship, ensuring that the original essence of chocolate remains untarnished.

Special Opening Celebrations

To commemorate the grand reopening, customers can look forward to exclusive limited-edition “Enjoyment Bags” (priced at ¥3,240 including tax), which contain an assortment of popular items, available in limited quantities.

Store Locations and Details

1. Seibu Ikebukuro Main Store

• - Address: 1-28-1 Minami Ikebukuro, Toshima, Tokyo 171-8569
• - Phone: 03-5927-8244
• - Hours: 10 AM - 8 PM
• - Open From: September 17, 2025

2. Isetan Niigata

• - Address: 1-6-1 Yachiyo, Chuo, Niigata 950-8589
• - Phone: 025-242-1111
• - Hours: 10 AM - 7 PM
• - Open From: October 1, 2025 to March 2026

3. Isetan Urawa

• - Address: 1-15-1 Takasago, Urawa, Saitama 330-0063
• - Phone: 048-834-1111
• - Hours: 10 AM - 7 PM
• - Open From: October 14, 2025 to March 2026

With an invitation extended to all, make sure to stop by the stores during your visit! We look forward to welcoming you to experience the joy of chocolate.

Exclusive Chocolate Delights

In conjunction with the reopening, Seibu Ikebukuro will offer limited-edition ‘Chocolate Financier’ (Chocolate Chip and Chocolate Nut) at ¥324 each (including tax), allowing customers to relish the delectable baked goods direct from our Tokyo workshop.

Spotlight on Popular Products - Pudding Chocolate

Among BEL AMER's signature offerings is the renowned 'Pale Chocolate', a 6cm round chocolate slab that boasts an exquisite texture and thickness. Customers can find gift assortments featuring 5 to 15 pieces from a selection of over 30 varieties.

• - Single Piece: ¥357 (including tax)
• - 5 Pieces: ¥2,052
• - 10 Pieces: ¥3,888
• - 12 Pieces: ¥4,428
• - 15 Pieces: ¥5,616

Seasonal Bonbon Chocolates

This autumn, BEL AMER will also present a limited-edition collection of 10 varieties of Bonbon Chocolates, meticulously crafted in climate-controlled workshops, sustaining the high standards of texture and flavor. Seasonal flavors like Cappuccino, Burnt Butter, and Chai will be available.

• - Single Bonbon: ¥314 (including tax)
• - Gift Assortments:

- 4 Pieces: ¥1,512
- 6 Pieces: ¥2,052
- 10 Pieces: ¥3,348
- 20 Pieces: ¥6,480

New Gato & Pale Chocolate Collection

For those who want to enjoy both pastries and chocolates, BEL AMER introduces a newly revamped ‘Gato & Pale Chocolate’ collection, combining vibrant nut and fruit varieties with rich baked goods like Financiers and Brownies.

• - Gato & Pale Chocolate Sizes:

- S: ¥3,024
- M: ¥3,780
- L: ¥5,400

Seasonal Sweet Treats Featuring Chestnuts

Indulge in seasonal chestnut-inspired sweets including the extravagant 'Japanese Chestnut Fondant Chocolate' and 'Mont Blanc Cake' topped with homemade chestnut cream. The 'Chestnut Cake Assortment' combines various flavors like chestnut paste with blond chocolate.
- Japanese Chestnut Fondant Chocolate: ¥519
- Mont Blanc Cake: ¥324
- Chestnut Cake Assortment Sizes:
- SS: ¥1,836
- S: ¥3,240
- M: ¥4,320

Fun Halloween Collection

As Halloween approaches, BEL AMER has introduced a whimsical chocolate collection inspired by elements of the season such as black cats and pumpkins. This limited-time offering combines flavors like caramel and pumpkin to create exciting and delicious treats.

To discover more savory delights and products, visit the official BEL AMER website or their social media pages for the latest updates and collections available online.

Shop online at BEL AMER Online Shop
Follow on Instagram @belamer_official and Twitter @BelamerOfficial.