Introducing Teapsy: A Unique Fusion of Taiwanese Tea and Fruit Spirits Now in Japan

Teapsy: Bridging Taiwan's Tea Culture with Spirits in Japan

As you stroll through the streets of Taiwan, you’ll notice an abundance of drink stands offering a vibrant variety of beverages. Patrons can select their preferred tea leaves, fruits, and sweetness levels, crafting their own unique drink on the spot known as "手搖茶 (Shaking Tea)". This simple pleasure is a daily routine for locals, representing the rich culture surrounding Taiwan's tea.

Now, the Kyoto-based company, Begi, is bringing this cultural phenomenon to Japan with its brand, "Teapsy". The essence of Teapsy is to deliver Taiwan's everyday culture through the enjoyment of a glass of spirit.

Connecting Cultures: Supervised by Influencer Tatsuya

To embody the spirit of Teapsy, influencer Tatsuya, who shares lifestyle content from Tokyo and Taipei on Instagram (@tatsuya_tokyo_taipei), has provided insights and supervision on its concept and flavors.

"It’s impressive how the carefree enjoyment of Shaking Tea, adored in Taiwan, has been reinterpreted as an alcoholic beverage. The natural combination of Taiwanese tea aromas and fruits is seamless, making it easy to pair with meals. The bottle design itself conveys the ambiance of Taiwan beautifully," says Tatsuya, the author of 'Taiwan's Top 137' and a prominent Instagram personality with around 260,000 followers.

The Three Distinctive Features of Teapsy

1. Reimagining Daily Tea Culture for Adults
Teapsy takes the essence of Shaking Tea and reinvents it for an adult audience. Combining the natural sweetness of Taiwan’s representative fruits with carefully selected Taiwanese teas, Teapsy offers a familiar yet profound taste experience.

2. Alcohol Content of 9.88% - Balancing Aroma and Flavor
With an alcohol content of 9.88%, Teapsy is crafted with a balance of aroma and taste in mind. Whether enjoyed neat, on the rocks, or mixed with soda, the flavors reveal themselves differently depending on the method of consumption. It’s perfect for a relaxed evening at home or a social outing at a bar or restaurant.

3. Elegant Bottle Design that Blends into Any Setting
Chosen with care from Begi's perspective, Teapsy's bottle design is not only about taste but also visual appeal. It integrates seamlessly into shelves at bars or dining tables, making it an attractive option for gifts and retail displays.

Four Tempting Flavors and Perfect Pairings

Teapsy offers four delightful flavors, each boasting a natural combination of tropical fruit sweetness and premium Taiwanese tea:

- Lychee × Green Apple × Taiwanese Black Tea

(Pair with spicy curry or dessert after a meal)

- Pineapple × Passion Fruit × Jin Xuann Tea

(Perfect with a delicate fish carpaccio)

- Kumquat × Grapefruit × Oriental Beauty Tea

(A great match with traditional Japanese dashi or for relaxation before bedtime)

- Mango × Jasmine Tea × Taiwanese Herb

(Ideal with savory snacks like prosciutto or cheese)

Teapsy provides a refreshing finish in each sip, allowing you to select according to your mood or accompanying meal.

Experience Taiwan at Home: Limited Edition Sets Available Online

To celebrate Teapsy’s arrival in Japan, the official online store is offering limited edition sets progressively:

- Launch: Limited 88 sets

- 2 bottles for 13,000 Yen (tax included, free shipping)
- 12,000 Yen coupon for the next purchase (valid for 7 days)

- Second Release: Limited 128 sets

- 2 bottles for 14,000 Yen (tax included, free shipping)
- 13,000 Yen coupon for the next purchase (valid for 7 days)

- Final Release: Limited 168 sets

- 2 bottles for 15,000 Yen (tax included, free shipping)
- No additional benefits included

Visit the official online store: Begi Online Store

Commitment to Affordable Pricing Reflecting Taiwanese Culture

Teapsy aims to maintain the same price level appreciated in Taiwan. In Taiwan, each bottle is priced at 1,600 Taiwan Dollars, while in Japan, it is set at 8,000 Yen. Given the limited initial stock, early sell-outs are expected, making this a unique opportunity to enjoy Taiwanese trends from home.

Seeking Partners to Share Taiwanese Culinary Culture

Begi is looking for partners to help present Taiwanese culinary culture, especially bars, bistros, lifestyle shops, and select stores. Rather than just selling Teapsy, we want to create immersive experiences like themed events and pop-ups celebrating “Taiwanese Nights.”

For Restaurants and Shops

We welcome discussions about events and pop-ups that encourage enjoyment of the experience and cultural aspects surrounding Taiwan.

For Creatives and Influencers

We are open to collaborations with those who can convey Taiwan's atmosphere through their unique perspectives, not solely focusing on follower counts. Product samples and project discussions can be arranged based on content.

About Begi

The team behind Teapsy in Japan, Begi, is based in Kyoto and comprises professionals from various fields such as cooking, marketing, and influence. The name "begi" means "eye" in Basque, symbolizing our mission to unveil the lesser-known charms of Taiwan through food and experiences.

Future Plans

Looking ahead, we plan to hold pop-up events across Japan in 2026 and are considering opening a direct-operated restaurant and select shop to offer a total experience of Taiwanese food and culture.

Not merely a flash in the pan, we aim to gradually share Taiwan's authentic food culture embedded in daily life within Japan.