#United States #Camden #Subaru Forester #March 2026 #Solterra EV

Subaru of America Announces March 2026 Sales Figures

Subaru of America, Inc. has released its sales figures for March 2026, revealing a total of 54,674 vehicles sold. This result reflects a significant 23.5% decrease compared to the previous year, primarily due to last year's remarkable sales achievement. However, there are positive highlights within the numbers, notably the continued dominance of the Subaru Forester as the best-selling model for the third consecutive month and the Subaru Solterra, which experienced its strongest performance to date.

Forester Performs Strongly

In March, the Subaru Forester once again claimed the top spot among Subaru models by selling 20,412 units, a drop of just 9.6% compared to March 2025. Despite this decline, the Forester's consistent popularity signals a steady demand for this versatile SUV, which has become synonymous with reliability and safety.

Electric Vehicle Sales Break Records

Notably, the Solterra, Subaru’s fully electric vehicle, has reached a new milestone with 1,736 units sold in March. This achievement marks the best month ever for this model, which is gaining traction among environmentally conscious consumers. With the increasing focus on electric vehicles, Subaru is poised to capitalize on the growing demand for EVs in the automotive market.

Overall Sales Summary

Looking at the broader picture, Subaru experienced a reduction in total sales figures this March due to several factors, including last year’s record pull-ahead sales that helped inflate the numbers during that period. Sales data reflects a mixed bag, as the Crosstrek and Outback also experienced declines, selling 15,721 and 10,004 units, respectively.

Sales Figures Breakdown

The sales breakdown for additional models is as follows:

• - Ascent: 3,324 units (down 27.5% from last year)
• - BRZ: 288 units (down 13.8%)
• - Impreza: 1,498 units (down 50.9%)
• - Legacy: 418 units (down 83.5%)
• - WRX: 1,273 units (down 17.3%)

In total, Subaru’s combined sales for the year-to-date reached 141,944 units, which is a decline of 14.9% compared to the previous year.

Forward-Looking Statements

Jeff Walters, President and COO of Subaru of America, commented on the sales figures, stating that the brand remains committed to meeting customer needs with a versatile range of models. “This March, Subaru and our retailers continued to deliver the affordable, safe, and versatile vehicles that customers count on. Our steady demand is encouraging for the future, particularly with both traditional and electric vehicles.”

Walters also highlighted the upcoming releases, stating, “With all-new additions like our family-oriented Getaway SUV and the adventure-ready Forester Wilderness Hybrid coming soon, we aim to consistently fulfill customer demands.”

Conclusion

Despite the downturn in overall sales, Subaru’s strategic focus on enhancing its electric vehicle offerings and maintaining its key models' market presence bodes well for its long-term trajectory. As the automotive landscape shifts towards electrification, Subaru appears well-positioned to adapt and thrive.

For more information on Subaru’s latest releases and developments, please visit Subaru Media.