#Japan #Tokyo #Live Commerce #Peace You #Tokyu Corporation

Peace You Wins Big at the 2024 Tokyu Alliance Platform Demo Day

On March 12, 2024, Peace You Co., Ltd., based in Chiyoda, Tokyo, made headlines after securing not one but two prestigious awards at the Tokyu Alliance Platform (TAP) 2024 Demo Day. The company clinched both the Shibuya Award and the Audience Award, a remarkable feat that underscores its impact on the live commerce landscape in Japan.

Founded by CEO Hirotaka Fujise, Peace You has been at the forefront of redefining shopping experiences through its flagship product, Peace You LIVE, a leading live commerce application in Japan. The app connects retailers and consumers, providing opportunities for engaging shopping experiences without the need for physical store visits. As busy lives often leave customers with little time to shop, Peace You LIVE bridges this gap by offering live streaming shopping sessions that engage a wider audience.

The awards received during the Demo Day reflect the app's innovative approach—serving as a platform that allows shopping from the comfort of one’s home while also incorporating the interactivity of live video. This unique model not only gives consumers access to products from various commercial facilities but also creates a dynamic shopping experience that is attractive to both shoppers and businesses alike.

The upcoming collaboration with Tokyu Department Store in September 2024 is noteworthy. This partnership will leverage the after-hours of Shibuya Hikarie ShinQs to broadcast live commerce sessions, showcasing cosmetic products and offering a nationwide audience access to unique items.

Since its launch in September 2020, Peace You LIVE has witnessed exponential growth, reporting sales surging over 6 billion yen within four years. The platform has successfully recorded more than 200 million hours of live viewing and registered over 5,000 broadcasters. The product categories offered through the app span across clothing, cosmetics, food, and miscellaneous goods, establishing itself as a market leader in Japan's live commerce sector.

Moreover, with a focus on innovation, Peace You continues to enhance its offerings while aiming to expand its market reach and acquire new customers. The synergy with Tokyu Group will undoubtedly enable them to tap into additional sales channels and elevate the shopping experience for users.

As the demand for such interactive shopping formats grows, Peace You stands ready to lead the charge in live commerce, demonstrating the enduring potential of integrating e-commerce with live streaming technologies. The company's official website provides more details about its services and offerings, accessible at Peace you LIVE.

For those interested in experiencing the platform firsthand, downloads are available on the App Store and Google Play. Users may also shop via the web version at Peace you LIVE Web.

In conclusion, Peace You's recognition at the TAP 2024 Demo Day is a testament to its hard work and innovation in the live commerce space. With its eye on further collaboration and growth, the company is set to revolutionize how consumers shop in Japan—one livestream at a time.