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The Historic Return of Jack Daniel’s 10 Years Old to Japan

In August 2025, whiskey aficionados in Japan will have the unique opportunity to taste a piece of history with the arrival of Jack Daniel’s 10 Years Old. This ultra-premium Tennessee whiskey will be available at select authentic bars and high-end hotels, marking its first entry into the Japanese market after more than a century.

Developed by Brown-Forman Japan, the Japanese subsidiary of one of the world's leading spirits companies, this long-aged whiskey is a modern revival of a product that graced the shelves in the early 1900s. Originally reproduced for the U.S. market in 2021, the time has now come for Japan to experience its rich flavors and heritage.

The Artistry Behind Jack Daniel’s 10 Years Old

The legacy of Jack Daniel has always centered around quality and tradition. The creation of the 10 Years Old version involved the expertise of Master Distiller Chris Fletcher, who sought to honor the original whiskey produced by Jack Daniel himself. This meticulous process not only revives an old formula but also incorporates modern techniques to elevate its taste.

The whiskey is crafted using a blend of 80% corn, 12% malt, and 8% rye, similar to the classic Old No. 7. The water used is drawn from the Cave Spring, known for its mineral-rich qualities, ensuring a clean and crisp taste.

Jack Daniel's is renowned for its charcoal mellowing process, where maple charcoal is used to polish the whiskey drop by drop. This process ensures that even with an atypical long aging, it maintains a remarkably smooth palate.

For the maturation process, new white oak barrels undergo a two-step treatment of toasting and charring. The whiskey is aged on the upper floors of the barrel house, where it experiences significant seasonal temperature changes, before being transferred to the lower levels for further aging. This careful method enhances the whiskey's depth and complexity, producing rich aromas and flavors typical of a well-aged spirit.

Product Details

• - Brand: Jack Daniel’s
• - Product Name: Jack Daniel’s 10 Years Old
• - Category: Whiskey
• - Volume: 700ml
• - Alcohol Content: 48.5%
• - Limited Batch: Approximately 1,285 bottles available
• - Available Locations: Exclusive bars in upscale hotels and select authentic bars

As a nod to its storied history, the label design pays tribute to the style of that bygone era, adding an extra layer of significance to this whiskey.

A Message from Master Distiller Chris Fletcher

Chris Fletcher, the Master Distiller, emphasizes the importance of consistency in maintaining quality in whiskey production. He notes that each bottle carrying the Jack Daniel's label embodies the pride of its heritage. His ongoing challenge is to ensure that the whiskey remains true to the quality his grandfather upheld. With time, Jack Daniel’s has evolved, yet its core essence remains unchanged, illustrating that tradition is not merely about preservation but continual refinement.

The Premium Line of Jack Daniel’s

The emergence of Jack Daniel’s 10 Years Old highlights the distillery's commitment to crafting a range of whiskeys that cater to various palates while maintaining uncompromising quality. This premium line includes other exceptional offerings, each with unique methods and maturation processes.

Jack Daniel’s Single Barrel Select

A uniquely bottled whiskey from a single barrel, the Single Barrel Select is known for its high proof of 47% and distinctive characteristics, shaped by aging in the upper levels of the barrel house, resulting in robust oak flavors and bold spices.

Gentleman Jack

Gentleman Jack is distinguished by its double charcoal mellowing process, ensuring an exceptionally smooth finish. With a lower alcohol content of 40%, it offers a harmonious balance of rich vanilla and caramel notes, making it versatile for both sipping straight or using in cocktails.

About Jack Daniel's

Rooted in a culture that values quality, Jack Daniel's is recognized as a premier American whiskey. Its unique charcoal mellowing method results in a well-balanced and flavorful spirit that's cherished globally, reaching over 170 counties. In Japan, various expressions of Jack Daniel's such as Old No. 7, Gentleman Jack, and the new 10 Years Old will soon delight whiskey enthusiasts.

About Brown-Forman Company

Founded over 150 years ago, the Brown-Forman Corporation is dedicated to producing high-quality alcoholic beverages, including Jack Daniel's and others. The company, publicly traded on the New York Stock Exchange, has been recognized as one of the world's most ethical companies for 2024. More details about the company can be found at brown-forman.com. For specific information about Brown-Forman Japan visit brown-forman.com/Japan.

Drinking Responsibility

Please remember, drinking is intended for those over 20. Drink responsibly and avoid alcohol during pregnancy and breastfeeding. Jack Daniel's and Old No. 7 are registered trademarks. © 2025 Jack Daniel's.