#Japan #Tokyo #Longchamp #LANA ANAKA #Le Roseau Raphia

Longchamp's Collaboration with LANA ANAKA

Longchamp, the iconic French maison founded in 1948 by Jean Cassegrain, has just launched a remarkable collection named 'Le Roseau Raphia.' This initiative is a culmination of a three-year collaboration with LANA ANAKA, an NGO based in Madagascar that focuses on supporting children's education and women's social advancement.

This new collection celebrates the craftsmanship of both Longchamp and Madagascar, featuring unique items such as the 'Le Roseau Filet Raphia' and various accessories available globally. In Japan, these products can be found at Longchamp's official online store, as well as at flagship locations like 'Longchamp La Maison Omotesando' and 'Longchamp La Maison Ginza', as well as various boutiques nationwide.

Longchamp has always been dedicated to merging tradition and innovation while aiming for a sustainable future. The brand supports women, art, and young talents, and its collaboration with LANA ANAKA reflects this ethos. Madagascar, a country rich in natural resources, is home to traditional crafts that are often passed down through generations, particularly among women. The artisans of Madagascar have developed exceptional skills in working with plant fibers, learning techniques such as weaving, crocheting, and embroidery alongside basketry.

The Atelier LANA was established to produce fashion accessories using traditional methods from natural fibers like raffia, straw, sisal, and cotton. Founded by Narindra Robin in 2020, LANA ANAKA seeks to empower women in Madagascar by providing equal employment opportunities, inclusion, and training, while also promoting children's education and environmental protection. Today, LANA employs 40 full-time artisans, the majority being women, who have mastered these crafts to support their families. Additionally, 66 children are now able to attend school, gaining essential access to education, healthcare, food, and clothing, which are vital for their development.

The 'Le Roseau Raphia' tote bag is a standout piece, crafted entirely by hand from natural raffia by LANA’s artisans. It features leather handles that embody the maison’s craftsmanship and includes a wooden toggle adorned with Longchamp's iconic “Bamboo.” Similarly, hats and key rings from the collection are lovingly handcrafted, adding a touch of individuality to summer wardrobes and creating a light and relaxed style for the contemporary Parisian woman.

Product Details

• - Tote Bag: Size H29×W34xD17cm (Shopping Bag L) priced at ¥118,800.
• - Materials/Colors: 100% Raffia (with some calfskin leather) / Available in vegetal tones.
• - Hat: ¥24,200
• - Key Ring: ¥26,400

Availability: These products can be found at Longchamp's official online store, Longchamp La Maison Omotesando, Longchamp La Maison Ginza, and various boutiques across Japan. Note that product offerings may vary by boutique.

About Longchamp

Longchamp began its journey in 1948 with a revolutionary luxury pipe covered in hand-stitched leather. Since then, it has expanded into a global brand known for travel accessories, handbags, ready-to-wear, eyewear, and footwear, all while preserving its rich heritage across generations. Under the guidance of the third-generation creative director, Sophie de Lafontaine, Longchamp continues to reinterpret the aesthetic of French living, embodying the joy of life and elegance found in the modern Parisian woman’s style.

Longchamp is committed to sustainability with the motto “We produce, we care, we repair,” maintaining a strong focus on creating responsibly in its atelier located in Segré, France. By 2026, the brand aims to achieve B Corp™ certification, reaffirming its commitment to social and environmental responsibility. Reinforcing values such as recycling, repairing, and fostering creativity while ensuring fair treatment and support for its employees, Longchamp continues to reflect its determination for a sustainable future.

The family-owned tradition of Longchamp spans four generations, with the Cassegrain family still at the helm, proudly operating over 400 boutiques in more than 80 countries. In Japan, flagship stores like 'Longchamp La Maison Omotesando' (established in September 2017) and 'Longchamp La Maison Ginza' (opened in July 2019) contribute to a network of 38 stores nationwide as of December 2025.

For inquiries regarding this article or the Longchamp brand, contact Longchamp Japan at TEL 0120-150-116 or visit their official online store. You can also follow them on Instagram, TikTok, and YouTube.