Peace and Sport Introduces #WhiteCard 2025 Campaign to Foster Global Peace Through Sports

Promoting Peace Through Sports: The #WhiteCard 2025 Campaign



On April 3rd, 2025, the organization Peace and Sport made a significant announcement from Monaco, coinciding with the International Day of Sport for Development and Peace. The launch of the #WhiteCard 2025 campaign aims to showcase the pivotal role of sports as a means to foster peace and promote social inclusion, especially for children living in areas affected by conflict.

A Frightening Reality for Children in Conflict Zones


It is estimated that approximately one in six children globally resides in a conflict zone, a situation that deprives them of basic education, recreational spaces, and increases their vulnerability to social exclusion. In light of these distressing circumstances, Peace and Sport is advocating for enhanced investments in sports—recognized by the United Nations as a fundamental resource for reconciliation, conflict prevention, and the rebuilding of communities post-conflict.

The Core of the Initiative: Peace Education


At the heart of the #WhiteCard initiative lies the concept of peace education, which harnesses the transformative power of sports as an educational medium. It emphasizes principles such as respect, teamwork, and resilience—values essential for the growth of young individuals, particularly in challenging environments. By embedding sports-based peace programs into educational frameworks targeted at conflict-affected areas, we can help children regain access to structured learning opportunities conducive to both their academic endeavors and personal development.

Furthermore, sports can be instrumental in the post-conflict rebuilding process, aiding in the reintegration of displaced youth, community reconstruction, and fostering social harmony. As such, Peace and Sport calls on policymakers to prioritize investments in sports aimed at peace, ensuring that every child, regardless of their circumstances, can access learning, development, and the chance to contribute positively to a peaceful society.

Champions for Peace: A Star-Studded Support


The #WhiteCard 2025 campaign has garnered backing from notable sports icons, collectively termed the Champions for Peace. Among the supporters is Didier Drogba, Vice President of Peace and Sport, alongside other distinguished athletes such as Grace Geyoro (Football, France), Cheick Cissé (Taekwondo, Ivory Coast), Zakia Khudadadi (Para-Taekwondo), Siya Kolisi (Rugby, South Africa), Clarisse Agbegnenou (Judo, France), and Egan Bernal (Cycling, Colombia). Each of these champions is committed to amplifying the message of the significant impact sports can have in cultivating more peaceful communities.

Join the Movement!


The official inauguration of the campaign took place in Monaco, with H.S.H. Prince Albert II of Monaco in attendance, a staunch advocate for the role of sports in furthering peace initiatives. Through the #WhiteCard movement, Peace and Sport invites individuals and organizations worldwide to participate by sharing their commitment to peace on social media. A simple yet impactful act, showcasing a #WhiteCard symbolizes that sports are not only a right but also a vital instrument for forging a brighter, cohesive future.

In conclusion, the #WhiteCard 2025 campaign encapsulates a hopeful vision for our youth and their role in paving the way for a harmonious world. By leveraging the unifying spirit of sports, we can address the many challenges faced by children in conflict zones and encourage global collaboration towards peaceful coexistence.

Topics Sports)

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