Delve into Scent at ASAKUSA CULTURE & LIGHTS 2025
From December 3 to 7, 2025, the new fragrance brand 'Hatenko' will collaborate with the ASAKUSA CULTURE & LIGHTS 2025 event, held at Sensoji Temple in Taito, Tokyo. This exciting collaboration promises a multisensory experience, where visitors will be enchanted by the interplay of light, culture, and mesmerizing scents.
About the Event
The ASAKUSA CULTURE & LIGHTS 2025 event, designed by Ichihata Co., Ltd, will showcase a stunning projection mapping display inspired by the 1,400 years of history at Sensoji Temple. The event is initiated by the ASAKUSA CULTURE & LIGHTS Executive Committee, providing a free viewing opportunity for all.
As part of the festival, Hatenko will offer unique scent experiences in two designated areas of the Sensoji Temple's garden. Visitors can immerse themselves in the carefully crafted aromas designed to enhance the event's ambiance. These distinct fragrances will activate the visitors’ senses more profoundly, inviting a deeper engagement with the culture surrounding the site.
The Fragrance Journey
Hatenko, which translates to