Strengthening Collaboration in Regional Promotion Policies through GDX and GLOCOM

Strengthening Collaboration in Regional Promotion Policies

The General Incorporated Association for Local Government DX Promotion (GDX) has recently announced the entrance of Masato Ito from the International University’s Global Communication Center (GLOCOM). This collaboration aims to enhance research surrounding migration and residence policies across the country. Masato Ito has extensively studied city promotion, emphasizing the need to effectively share local attractions and identities.

In the recently published Municipal DX Guide Vol. 6, Ito's research findings focusing on city promotion strategies and tourism digital transformation trends have been highlighted. This edition features a special section discussing the essence of city promotion, which involves understanding your target audience deeply.

The Essence of City Promotion

As Ito states, “To be liked, you must know the other party well.” His work centers on creating a fair and sustainable approach to encouraging migration and promoting local identities. He believes that the key to delivering genuine messages about a region involves moving away from transient trends and instead focusing on the genuine needs and characteristics of each locality. By collaborating with various municipalities and conducting thorough investigations, Ito reveals the core elements necessary for impactful migration policies and city promotion.

In the Municipal DX Guide Vol. 6, thoughtful insights into the rapidly shifting landscape of hometown tax donations are also covered, making it a valuable resource for local administrators seeking to elevate their regional branding efforts. The guide is filled with practical cases and the latest knowledge on city promotion and tourism digital transformation.

Future Initiatives

Looking ahead, GDX and Masato Ito will organize workshops on effective city promotion and migration incentives. They aim to conduct practical studies across various regions, thus enhancing information dissemination and creating a stronger community connection throughout municipalities nationwide. Ito’s endeavors are thoroughly presented in the guide, particularly in the special article, “To be liked, you must know the other party—reviewing local resources and refining them for contemporary needs.” This piece provides a wealth of current insights and practical examples in city promotion and tourism.

For local administrators interested in effective regional branding, the Municipal DX Guide Vol. 6 is a must-read resource.

Profile of Masato Ito

Masato Ito is a sociologist with a doctorate and hails from Nagano Prefecture. As a researcher and lecturer at GLOCOM, he is committed to facilitating sustainable urban development and migration studies. He graduated from Nagano University’s Faculty of Environmental Tourism and completed his graduate studies at Hitotsubashi University. His research spans across areas such as migration and tourism, focusing on trans-local movements and sustainable city development. Some of his publications include Understanding Regional Migration Promotion through Numbers and Facts and Movement and Class.

About General Incorporated Association GDX

GDX is dedicated to accelerating the digital transformation of local governments, intending to promote sustainable regional development. They collaborate with municipalities while harnessing digital technologies to solve community issues and foster innovation. Serving as a bridge between local administrations and businesses, GDX offers a platform for partnerships that propel rural revitalization through digital transformation. If interested, please reach out for more information.

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