#Japan #Tokyo #AXIS Magazine #Oriental Motor #KIWA ART AND DESIGN

KIWA ART AND DESIGN Shines in AXIS Vol.236

KIWA ART AND DESIGN, a design and growth partner company based in Bunkyo, Tokyo, has made an impressive mark in the design sector by being featured in the design magazine AXIS Vol.236. This issue, set to be released on April 1, 2026, includes a significant project involving collaborations with Oriental Motor and raimugi DESIGN STUDIO.

The featured article titled "Designing for Reliability - The Significance of Design Emerges Clearly" not only highlights forward-thinking design practices but also emphasizes how vital design is within business strategies today. The article encapsulates the spirit of the collaboration and sheds light on the intricacies of B2B design.

Project Overview

In this collaborative project, KIWA has played a crucial role in advancing Oriental Motor's efforts to align their design management with their business objectives. The focus was primarily on two key domains:
1. Defining the vision for the technical department
2. Comprehensive brand communication regarding a new servo product.

Central to the project was the key message developed by KIWA: “Imagination Moves.” This message captures the essence of the value Oriental Motor provides to its customers, merging creativity and functionality seamlessly.

The design initiatives executed by KIWA included various aspects:

• - Vision Development: Establishing the technical department's ambitious goals.
• - Key Message Development: Refining the overarching communication into a compelling tagline.
• - Visual Identity Design: Crafting key visuals that resonate with the intended audience.
• - Promotional Video Production: Creating engaging content to represent the brand effectively.
• - Exhibition Coordination: Designing a powerful brand experience, including large-scale demo equipment.
• - Marketing Material Direction: Establishing the approach for promotional items and landing pages.
• - PR Strategy Design: Formulating strategies for pre-launch public relations.

Impact and Insights

KIWA's representative, Toshitaka Hiraga, emphasized the often-invisible nature of design work within B2B enterprises. He expressed confidence that this project would make a significant impact both internally and externally for Oriental Motor. During the interview with AXIS, they shared valuable insights that showcased this belief.

Notably, the online presence of the related articles has resonated well, with the AXIS Web Magazine article ranking second in access rankings. This uptick reflects a growing interest in design within the B2B sector, suggesting that such initiatives can spark greater recognition and appreciation for design's role in business.

As KIWA continues to strive for excellence in the design domain, they look forward to collaborating with various industries to elevate the standards of design and innovation. The hope is to foster a vibrant community that actively supports and revitalizes the role of design in business.

About KIWA ART AND DESIGN

Founded in 2018, KIWA ART AND DESIGN views design as a crucial means for business growth. They work from conception to implementation across various domains, including art, design, AI, digital transformation, and engineering. KIWA has a strong portfolio, collaborating with diverse sectors, including governmental agencies and manufacturing industries, all while maintaining a commitment to innovative design and branding strategies. The company is recognized globally, holding numerous awards such as the Good Design Award, Red Dot Design Award, and iF Design Award, underscoring their influence and commitment to excellence in the field.