CEAPP: A New Initiative for Businesses and Peace
On May 31, 2025, during the "2025 Hiroshima International Peace & Business Forum," the Peace Business Council (CEAPP) was officially launched. This Innovative initiative aims to integrate business objectives with peace-building efforts, encouraging corporations to engage in meaningful change that contributes to societal stability and sustainability.
Vision and Purpose of CEAPP
CEAPP, consisting of a diverse committee of members and advisors from various sectors, is designed to stimulate transformation in business practices. Recognizing the growing volatility of peace globally, CEAPP asserts that the business sector holds immense power and responsibility in fostering peace.
The initiative’s researchers and dialogue programs seeks to redefine corporate values and societal contributions through peace-related endeavors, making peace a core business objective. This approach advocates for a profound re-investment in society, recognizing actions that enhance peace as a valuable form of capital.
Launch Event at Hiroshima Forum
The launch of CEAPP highlighted speeches from various stakeholders emphasizing the importance of peace in business. Among the presenters was Hiroshima Governor Hidehiko Yuzaki, who expressed excitement about a future where peace and business are intertwined, encouraging participants to join these new initiatives.
Several prominent figures in the initiative were present, including CEAPP Co-Chairs Mutsuo Iwai and Yoshinobu Hayata, alongside panelists and advisors representing various non-profit and business sectors. Together, they map a robust strategy for integrating peace within corporate structures.
The Concept of New Capital
CEAPP introduces the notion of "New Capital," which signifies a proactive investment in peace-related initiatives within businesses. This concept addresses crucial issues such as:
- - Avoiding complicity in activities that threaten peace.
- - Utilizing technology to resolve peace-threatening problems.
- - Integrating peace initiatives into sustainable management practices.
This groundbreaking framework proposes that businesses which prioritize peace can significantly contribute to its cultivation and stability, paving the way for a more responsible and ethical corporate environment.
Future Endeavors: Research and Dialogues
In the upcoming year, CEAPP plans to execute a series of research and dialogue programs aimed at uncovering success stories within industries that are successfully embedding peace into their value chains. This effort will culminate in a comprehensive report titled "New Capital: Encouraging Business Transformation" slated for release in May 2026, which will serve as a resource for enterprises wanting to implement similar strategies.
CEAPP's Structure & Stakeholder Engagement
CEAPP operates with cooperation from multiple stakeholders, including governmental, corporate, and research entities. Its committee features a diverse group of experts dedicated to exploring the potential for businesses to act as peace advocates.
Call for Participation
CEAPP invites those who share a vision for peace in the corporate realm to contribute to its efforts. Opportunities include:
- - Participating in dialogue sessions
- - Collaborating on research that informs CEAPP reports
- - Supporting the initiative through sponsorships or partnerships
- - Engaging in program events as a representative of your organization.
For more information, resources, or to engage, please visit
CEAPP’s official website or reach out via email at info@ceapp.org.
As the world shifts towards prioritizing peace and sustainability, CEAPP stands as a beacon of hope and action, driving innovative research and inspiring dialogue for a more peaceful future.
Join us in shaping a beneficial relationship between business and peace to create a sustainable tomorrow.