#Japan #Tokyo #LINE Yahoo #CATS Corporation #L-ad

CATS Corporation Launches Conversion API Integration for LINE Yahoo Ads

CATS Corporation, headquartered in Shinjuku, Tokyo, under the leadership of President Masato Matsumoto, has revealed a significant update to their marketing tools. They have introduced a new conversion API integration feature for 'LINE Yahoo Advertising'. This addition allows for a seamless connection between search and display ads, capturing conversion data accurately and efficiently.

Background of the Feature Addition

The company has previously supported conversion API integration for both Yahoo! Display Ads and LINE Ads separately. Starting from April 1, 2026, LINE Yahoo Corporation is set to launch a new service that integrates LINE advertising with the display advertising infrastructure of Yahoo! This new offering, known as 'LINE Yahoo Advertising Display Ads', necessitates an update in CATS' services to accommodate market changes and evolving needs of advertisers.

CATS has designed this new feature to comply with the latest specifications of LINE Yahoo Advertising, ensuring that advertisers can benefit from accurate data connectivity.

Overview of the Update

With this latest update, CATS will enable accurate transmission of conversion data recorded on its platform directly to advertising media. This will help in reducing discrepancies in measurement and significantly improve the accuracy of performance evaluation, contributing to enhanced optimization of ad deliveries.

Furthermore, clients who subscribe to L-ad can utilize user information acquired through LINE to improve match quality and the precision of advertising effectiveness measurement.

Anticipated Benefits

The implementation of this new feature is expected to yield several significant advantages:

• - Enhanced measurement accuracy through stable conversion data transmission via servers.
• - Improved optimization accuracy on the LINE Yahoo Advertising side thanks to the utilization of expanded data items contributing to machine learning processes.

As a result, advertisers can expect improved accuracy in machine learning optimization for LINE Yahoo Advertising, maximizing the return on investment from their advertising efforts. However, it is important to note that the affiliate ASP system called 'AFAD' does not currently support this feature, with plans for future implementation in the works.

Further Information and Resources

For those interested in learning more about CATS Corporation's offerings, including conversion measurement tools like CATS, user addition measurement tools like L-ad, and their affiliate ASP system AFAD, additional information and downloadable resources are available on their official URL: CATS Corporation Website.

Product Inquiries

For any inquiries regarding these products, please contact the Marketing Department at CATS Corporation.

• - Phone: 050-5783-1173

Company Overview

• - Company Name: CATS Corporation
• - President: Masato Matsumoto
• - Headquarters: 6-8-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo, 5th/6th Floor, Sumitomo Realty & Development Shinjuku Oak Tower
• - Business Area: Marketing SaaS
• - Website: CATS Corporation