#Japan #Shibuya #Macbee Planet #JICDAQ #MAVEL

MAVEL's Commitment to Quality in Digital Advertising

In a significant move for the digital marketing industry, MAVEL, a group company of Macbee Planet, has successfully maintained its certification from the Japan Digital Advertising Quality Certification Organization (JICDAQ). This certification validates MAVEL's adherence to standards concerning brand safety and invalid traffic measures, providing reassurance for both advertisers and users.

Background of the Certification

As the digital advertising landscape expands, challenges have emerged, particularly regarding ad fraud and inappropriate content that could harm brand reputation. The issues of invalid traffic and compromised ad placements have become prominent, making the assurance of safe advertising transactions more vital than ever for businesses.

Recognizing these pressing concerns, MAVEL has continuously enhanced its operational processes to ensure advertising quality for its clients. This dedication has led to robust strategies aimed at eliminating invalid traffic and ensuring brand safety, which in turn aligns with JICDAQ's rigorous certification criteria.

By achieving certification in both critical areas, brand safety and invalid traffic measures, MAVEL reinforces its commitment to providing secure digital advertising services, thereby fostering a healthier advertising environment.

The Role of JICDAQ

JICDAQ was established by three major advertising associations in Japan — JAA (Japan Advertisers Association), JAAA (Japan Advertising Agencies Association), and JIAA (Japan Interactive Advertising Association). Its mission is to address quality issues in digital advertising, ensuring that the online advertisement ecosystem develops in a beneficial manner for both industries and society at large. Through the certification of properly-operated advertising-related businesses, JICDAQ aims to foster safe and secure advertising placements.

About Macbee Planet

Macbee Planet positions itself as a marketing company that revolutionizes performance-based marketing across various customer engagement stages, including recognition, acquisition, and retention. With proprietary tracking technology, the company leverages the power of data, technology, and consulting to enhance Customer Lifetime Value (LTV) predictions and optimize ROI. The approach significantly mitigates risks for clients during customer acquisition processes.

Company Overview

• - Company Name: Macbee Planet Co., Ltd.
• - CEO: Tomohiro Chiba
• - Location: Shibuya, Tokyo, Japan
• - Established: August 25, 2015
• - Capital: 2.635 billion JPY (as of the end of April 2025)
• - Business Scope: LTV marketing services
• - Visit Macbee Planet

Additionally, MAVEL itself specializes in the LTV marketing domain:

• - Company Name: MAVEL Co., Ltd.
• - CEO: Tomohiro Chiba
• - Location: Shibuya, Tokyo, Japan
• - Business Start Date: November 1, 2023
• - Capital: 880 million JPY (as of the end of April 2026)
• - Business Scope: LTV marketing services
• - Visit MAVEL

With continuous improvement in operational processes based on JICDAQ's certification standards, MAVEL strives to contribute to the sustainable growth of digital marketing while ensuring the highest quality of service for its clients.