#USA #New York #Pricer #Pricer Avenue #NRF

Pricer Avenue™ Unveiled at NRF

In an exciting development for the retail sector, Pricer has officially launched its new shelf-edge communication platform, Pricer Avenue™, at the National Retail Federation (NRF) flagship event in New York. After being initially introduced as a concept last year, this innovative solution showcases numerous enhancements from extensive development and successful pilot testing.

The driving force behind Pricer Avenue™ is its mission to elevate the in-store experiences of customers while significantly enhancing performance in high-value retail zones. Integrating seamlessly into the existing Pricer Plaza™ cloud ecosystem, this new offering complements Pricer's comprehensive electronic shelf label (ESL) portfolio.

A Leap into the Future of Retail

Finn Wikander, Pricer's Chief Product Officer, expressed enthusiasm regarding the platform's market introduction: "Avenue is the communications platform of the future, and the response from the market has been extremely positive. Our pilot in the UK was a turning point, allowing us to optimize every element for this launch."

The research conducted with over 5,000 consumers further validates this demand, showing a clear necessity for improved information and a more immersive shopping environment. Early data from pilot programs indicates that retailers experienced stronger promotional performance and increased customer engagement in key areas.

Addressing Five Key Retail Challenges

To thrive in the retail environment, Pricer has identified five critical 'value areas' that retailers must focus on, which guided the development of Pricer Avenue™:
1. Enhancing the Shopper Experience: With an elegant Scandinavian design, the platform features a powered rail system that streamlines a branded look. The large-format Floating Canvas displays allow for richer product storytelling, guiding shoppers to make informed choices while minimizing checkout friction.
2. Opening New Revenue Streams: Pricer Avenue™ transforms shelf edges into opportunities for dynamic campaigns, providing brands with premium visibility at the point of decision-making. This placement supports elevated engagement and improved conversion rates for private label products.
3. Future-proof Infrastructure: Built with a powered rail architecture that ensures continuous power and connectivity, Pricer Avenue™ is compatible with future IoT devices, supporting deeper integration of technology.
4. Efficiency through Smart Execution: It facilitates the automation of pricing and promotional updates with immediate LED alerts, streamlining replenishment and waste management. The snap-and-lock rail system ensures easy adjustments without disrupting store operations.
5. Environmental Sustainability: The platform's battery-free design reduces environmental impact, while its modular construction aids refurbishment and recycling, thus extending the product life cycle.

Pricer Avenue™ is showcased at NRF 2026, where retailers can explore its transformative capabilities and engage with the latest consumer insights. As the retail landscape continues to evolve, Pricer stands at the forefront, equipping retailers with innovative solutions that enhance operational efficiency and enrich customer experiences.

For more details about Pricer Avenue™ and to witness its potential in action, visit Pricer’s official website.

For inquiries, please reach out to:

• - Sidney Naliwajka, PR Contact: +1 470-721-500
• - Finn Wikander, Chief Product Officer: +46-70-523 30 77
• - Anna Gnyria, Global Marketing Manager: +46-73-638 63 64