#Japan #Gen Z #Tokyo #Hands UP #Advaley

New Partnership Between Hands UP and Advaley

In an exciting development for the future of workplace culture, Hands UP, Inc. and Advaley, Inc. have announced a strategic partnership aimed at fostering mutual understanding between companies and Generation Z. With this collaboration, they kickstart a project focused on creating a virtual corporate space that emphasizes shared innovation and experience.

Background Issues Addressed

Today, many companies face critical challenges that complicate their recruitment efforts, particularly with the younger demographic of Gen Z. Among these challenges are:

• - Difficulty in approaching Gen Z candidates who hold diverse values and perspectives.
• - An increase in mismatches post-hire, where new employees feel the company differs significantly from their expectations.
• - The struggle to effectively convey corporate social values and contributions, which are highly prioritized by Gen Z in their job selection process.
• - A tendency for recruitment materials and content to be overly company-centric, failing to resonate with students.

The Strengths of Both Companies

Hands UP

Hands UP envisions maximizing individual happiness and potential, focusing specifically on new business development and marketing support tailored to Gen Z's preferences. They boast a proven track record of collaborating with over 50 enterprises and organizations, cultivating a network of more than 300 Gen Z creators. Furthermore, they are committed to nurturing AI talent through their initiative, AIHERO, thereby contributing practical skills toward global challenges.

Advaley

Advaley specializes in creating virtual tours and constructing 3D spaces. With a portfolio of over 1,500 completed virtual spaces, they provide comprehensive support that goes beyond mere visualization to include customized solutions that effectively address client concerns. Utilizing cutting-edge technology like Matterport, Advaley can craft high-quality virtual environments that capture the essence of a company.

The Synergy of Collaboration

By merging Hands UP's insights and connections within Gen Z with Advaley's expertise in virtual space creation, the partnership seeks a viable solution to mitigate hiring mismatches. This combination allows for a deeper, more accurate representation of corporate culture, making it more appealing and relatable to potential job seekers.

Projected Deliverables

The partnership's ambition entails the following services:

1. Corporate Culture Visualization Consulting:
- Articulating a company's appeal and values from the Gen Z perspective.
- Conducting interviews with current employees to glean authentic insights.
- Proposing effective communication methods for social contributions and corporate philosophy.

2. Content Design by Gen Z Marketing Teams:
- Creating company introduction content crafted by Gen Z creators.
- Developing expressions and narratives that resonate with the target demographic.

3. Virtual Corporate Space Construction:
- Crafting virtual tours accurately representing the office environment and atmosphere.
- Implementing interactive elements that allow users to experience corporate values firsthand.
- Designing virtual experiences showcasing daily employee tasks and interactions.

4. Integration with Recruitment Activities and Effectiveness Measurement:
- Coordinating integrated information dissemination through recruitment sites and social media.
- Conducting virtual corporate tours and online discussion forums.
- Analyzing applicant feedback data for ongoing improvements.

Workflow for Service Implementation

The construction of the virtual corporate space will unfold through several stages:
1. Assessment and Current-State Analysis (1-2 weeks):
- Organizing the company’s appeal, challenges, and values to communicate.
- Identifying key issues in current recruitment efforts.
- Clarifying the target Gen Z profile.
2. Team Formation and Project Planning (1-2 weeks):
- Assembling an optimal team of Gen Z creators for the project.
- Establishing the concept for the virtual corporate space.
- Highlighting the strengths and values to present to potential recruits.
3. Virtual Space Development (3-4 weeks):
- Conducting 3D scanning and filming of the office environment.
- Designing and implementing interactive features.
- Creating user experience designs from a Gen Z perspective.
4. Operational Support and Impact Evaluation (Ongoing):
- Maintaining and updating the virtual corporate environment.
- Advising on effective usage in recruitment activities.
- Gathering feedback from applicants for improvement.

Anticipated Outcomes

The project anticipates several specific benefits, including:

• - Minimizing the pre-and post-hire gap by providing a comprehensive view of company culture and work environment.
• - Communicating effective recruitment messages aligned with Gen Z values.
• - Overcoming geographical constraints via virtual visits, allowing access to diverse talent pools.
• - Securing empathy through clear expressions of social contributions and corporate philosophies.
• - Enhancing retention rates and reducing hiring costs by lowering mismatches post-hire.

Future Directions

In addition to virtual corporate space development, the Gen Z creator team plans to extend beyond recruitment support, venturing into product marketing, event planning, and further marketing assistance tailored to the Gen Z audience. Their unique perspective aims to elevate corporate social value and improve effective communication with younger generations.

Comments from Company Representatives

Haruka Namba, CEO of Hands UP: "Through numerous projects with students and companies, we have continuously addressed mutual concerns. We aspire to maximize individual potential and contribute to solving societal and global challenges. We look forward to serving as a bridge that connects the realities of Gen Z with corporate strengths, enabling a matching process between ambitious young individuals and challenge-driven companies. We are excited to convey authentic corporate values through innovative virtual spaces in collaboration with Advaley."

Kosuke Shibayama, CEO of Advaley: "Since the pandemic, the technology for 360-degree virtual tours has been adopted widely, including by public institutions. Our mission revolves around visualizing and delivering the intrinsic value of spaces. We're thrilled to combine our strengths with the sensibilities of Gen Z to create a new paradigm for corporate introductions through our partnership with Hands UP."

For further inquiries, please contact:
Hands UP, Inc. Creative Director: Natsuru Suzuki Email: k.suzuki@handsup-sdgs.com