ADLM Hires Sabrina Reilly to Lead Membership and Market Development Efforts

ADLM Appoints Sabrina Reilly As Chief Membership and Market Development Officer

The Association for Diagnostics & Laboratory Medicine (ADLM), previously known as AACC, is thrilled to announce the appointment of Sabrina Reilly as their new chief membership and market development officer, effective December 10, 2024. This strategic addition comes at a time when maintaining and expanding membership is critical for the organization, which plays a vital role in the medical laboratory field.

With 20 years of diverse experience in membership, marketing, and corporate relations within the global healthcare sector, Reilly is well-equipped for this significant position. Her previous role as vice president of membership and marketing for the Business Group on Health saw her spearheading member acquisition strategies that successfully generated over $6 million in dues revenue annually.

Prior to her tenure at the Business Group on Health, Reilly held a similar position at the Association for the Advancement of Medical Instrumentation. There, she implemented innovative growth strategies that increased membership by nearly 50%, showcasing her ability to engage with high-profile medical technology companies and drive substantial growth.

At ADLM, Reilly will join the executive leadership team, focusing on enhancing the association's market presence and fostering membership retention, while also seeking to attract new members engaged in laboratory medicine. Her vision includes creating dynamic strategies to keep ADLM not only relevant but thriving.

Mark J. Golden, CEO of ADLM, expressed enthusiasm about Reilly’s appointment, noting, "Ms. Reilly brings a wealth of experience in the health and medical fields to a role that will focus on augmenting and leveraging the considerable talent of our established staff. She will help increase ADLM's sponsor and customer bases, revenue sources, and membership levels." Golden emphasizes the importance of such leadership in improving population health through the organization’s work.

In her own words, Reilly stated, "It's a privilege to serve as ADLM's chief membership and market development officer. I'm excited to collaborate with ADLM staff and members to ensure our organization's sustainability while advancing our mission of better health for all through laboratory medicine.”

ADLM, which serves over 70,000 professionals, including clinical laboratory experts, physicians, and research scientists, is dedicated to the advancement of laboratory medicine. Their overarching goal is to provide programs that elevate scientific collaboration, knowledge dissemination, and innovation in the field. Since its inception in 1948, ADLM has remained committed to advocating for the interests of laboratory professionals globally.

This leadership change comes at a crucial time when the importance of laboratory medicine is more pronounced than ever, underscoring the need for strong, experienced leaders who can navigate the complexities of healthcare and promote effective practices. Under Reilly’s guidance, ADLM aims to strengthen its relationships with existing members while expanding its reach to engage more professionals in the laboratory medicine community.

For those interested in learning more about what ADLM does and the critical role laboratory medicine plays in public health, further information and resources can be found on their official website. ADLM is poised for a flourishing future with the strategic foresight and innovative strategies that Reilly is expected to bring to leadership.