Betrend Enhances Retail Solutions with Toshiba Tec's Coupon Link Integration

Betrend Expands Retail Solutions with Toshiba Tec's Coupon Link

Betrend Co., Ltd., headquartered in Shinagawa, Tokyo, has announced a significant addition to its smart CRM platform, Betrend. The new integration, Betrend Connect, now features the Coupon Link service from Toshiba Tec Corporation, also based in Shinagawa, Tokyo. This collaboration aims to provide retail businesses with enhanced promotional capabilities.

Enhanced Retail Experience with Coupon Link

With the integration of Coupon Link, retailers utilizing Betrend can now leverage Toshiba Tec's POS systems and its cloud service for digital coupon issuance. This allows businesses to deliver optimized coupons to individual app members and automate tracking of coupon usage, effectively improving customer experiences and operational efficiency.

Retailers have access to an innovative way to combine digital and paper coupon promotions. By integrating the two, businesses can create a more seamless experience for customers who may not be using the app, which previously wasn’t easily supported by Betrend alone.

About Betrend Connect

Betrend has consistently aimed to support businesses in adapting to evolving customer interactions and purchasing behaviors. By systematically organizing its partnerships through Betrend Connect, the company seeks to minimize costs for its clients while providing a clear overview of available integrations.

This initiative supports retailers’ digital transformation (DX) and the integration of online and offline marketing (OMO), making these technologies more accessible and manageable.

Key Features of the Integration

1. Real-time Integration of Checkout Functions
Through Coupon Link, the checkout capabilities of Toshiba Tec's POS systems are integrated in real-time with customer engagement via the Betrend app. This ensures that all customer interactions are fluid and efficient.

2. Streamlined Management of Coupons
The collaboration allows for consolidated management of both app and paper coupons, which previously required separate registration processes. Utilizing the Coupon Link, retailers can now manage all offerings cohesively, with real-time updates to the Betrend system, significantly enhancing the efficiency of coupon entries.

3. Improved Customer Convenience
The system can automatically detect and determine the best coupon format for customers based on their engagement with the app. During checkout, whether a customer uses their app number or opts for a paper coupon, the system seamlessly ensures the correct format is provided.

4. Immediate Tracking and Management with Unique IDs
Each coupon is tracked via a unique ID, ensuring immediate validation and preventing double usage. This feature guarantees accurate tracking of coupon effectiveness, supporting reliable data analyses for retailers.

Future Outlook

This collaboration signifies Betrend and Toshiba Tec's commitment to further digitalizing retail and distribution operations utilizing Toshiba Tec's advanced POS systems. By leveraging each other's strengths, both companies aim to enhance operational efficiency and support data-driven retail strategies.

About Coupon Link

Coupon Link, developed by Toshiba Tec Corporation, is a cloud service that connects the company’s POS systems with retail businesses' apps. It provides real-time management of coupon distribution and usage, thereby streamlining operations for retailers and enhancing consumer experiences.

About Toshiba Tec Corporation

Toshiba Tec Group offers a diverse range of products including POS systems, multifunction copiers, barcode printers, and RFID technology. With over 60 global locations, the company is committed to creating ideal workplaces through solutions that enhance operational efficiency, support workplace reforms, and utilize advanced logistics technology. Toshiba Tec aims to address social issues by becoming a global top solution partner through innovative value creation.

About Betrend Co., Ltd.

Founded in 2000, Betrend Co., Ltd. specializes in creating integrated CRM solutions that utilize smartphones and other devices to streamline customer engagement for businesses. With a focus on adapting to the evolving marketing landscape, Betrend has developed a secure and reliable system, certified under information security management systems (ISMS) and privacy management standards. The company is dedicated to providing innovative CRM solutions across various industries including retail, food service, and more.