Tanya Andreev Kaspin Joins Threecolts as New CFO to Enhance Growth Strategy

Tanya Andreev Kaspin Joins Threecolts as Chief Financial Officer

Threecolts, a dynamic software platform tailored to improve operations for online sellers, brands, and retailers, proudly announces that Tanya Andreev Kaspin has taken on the role of Chief Financial Officer (CFO). This leadership change is significant as the company strives to enhance its already impressive growth trajectory.

A Proven Leader in Financial Strategy

Tanya brings a wealth of experience from her previous role as CFO at Innovid, where she played an instrumental part in the company’s public listing process. Her experience with capital markets and financial operations is invaluable for Threecolts, especially considering the challenges and opportunities in today’s evolving ecommerce landscape. Tanya is set to leverage her skills in strategic planning to propel Threecolts towards future possibilities, including potential public market entry.

In this new position, Tanya reflects her excitement for joining Threecolts: “I’m thrilled to be part of a company that is at the forefront of ecommerce innovation. The strategic vision and the resilience the business has shown present incredible opportunities for growth.” This statement emphasizes her commitment to advancing Threecolts’ objectives and creating substantial value for customers, partners, and investors alike.

Expanding the Executive Leadership Team

The appointment of Kaspin follows the company’s successful launch of its bundled solutions strategy earlier this year, which has significantly contributed to its performance in the competitive ecommerce software sector. Under the guidance of founder and CEO Yoda Yee, Threecolts is on a growth trajectory that aims to scale its operations and offerings substantially.

Yoda Yee expressed enthusiasm regarding Kaspin's addition to the team: “Her exceptional track record in capital markets will be invaluable as we consider strategic opportunities ahead. We are excited to have Tanya on board as we pursue our vision for Threecolts.” With seasoned executives like Tanya on the team, Threecolts is positioning itself for even greater accomplishments.

Threecolts' Mission and Achievements

Founded in 2021, Threecolts has been a leader in providing comprehensive business solutions for a diverse range of online sellers and retailers. To date, the company has acquired 23 businesses, resulting in a robust suite of services, now encapsulated in three core offerings: Seller 365, Margin Pro, and Multichannel Pro. With over 20,000 paying customers and approximately $200 million in funding, Threecolts continues to leverage its experienced workforce of over 500 globally to innovate and expand its reach in the digital commerce sector.

Despite the ongoing global macroeconomic challenges, Threecolts remains resilient and optimistic. The leadership, now bolstered by Tanya's expertise, is confident in driving further advancements and meeting evolving market demands head-on. As they look ahead, the company is strategically positioned to explore new growth avenues and enhance its operational efficiencies.

For more information, please visit Threecolts' official website.