#Japan #Tokyo #Coolish #Hatsune Miku #Suisei

Lotte's Fresh Summer Campaign Featuring Suisei and Hatsune Miku

The popular ice cream brands, Coolish and Soh, have just released a dynamic TV commercial titled 'Cooling and Blue, Summer is Here', showcasing a delightful performance by renowned VTuber Suisei and beloved virtual singer Hatsune Miku. This creative ad, blending live-action and animation, marks the first joint commercial for both brands, highlighting their shared blue theme.

A Musical Treat for Summer

The collaboration is centered around the song 'Ao no Sumika', written and composed by Tatsuya Kitani. The commercial begins with sun-drenched grounds and intense heat, capturing the summer experience that resonates with viewers. Suisei and Miku, depicted as vibrant blue classmates, burst onto the scene, offering refreshing Coolish and Soh ice creams as the perfect remedy for the suffocating warmth.

In their uplifting melodies, the two singers encapsulate joy and refreshment, enticing audiences to escape the summer heat with their delicious offerings. The catchy campaign delivers a powerful message: with Coolish and Soh, you can conquer any summer day.

Special Promotions and Campaigns

To celebrate the launch of the CM, several exciting campaigns are in place. From July 6, those who purchase designated ice cream products from Lotte's official online shop can enter to win original badges featuring illustrations of Suisei and Miku. The campaign will run until August 31, encouraging fans to indulge in summer treats.

In addition to online promotions, a social media campaign will also take place on Coolish's official X account. Fans can follow and participate by quoting specific posts related to the campaign for a chance to receive exclusive B2 posters. The interactive promotion runs from July 4 to July 17.

Unique Hotel Experience and Train Takeover

Adding to the excitement, the Lotte City Hotel Kinshicho is hosting a special collaboration room themed after Coolish and Soh from July 3. This exclusive accommodation allows guests to enjoy various flavors directly from their room, creating a one-of-a-kind summer getaway experience.

Moreover, from July 13 to July 27, select subway trains on the Tokyo Metro Hibiya Line will feature full designs inspired by the Coolish and Soh theme, transforming the train interiors into a refreshing sea of blue, further immersing commuters in the summer spirit.

The Star Cast: Suisei and Miku

Suisei and Miku are not just the stars of this commercial; they represent the pinnacle of digital creativity and influence. Suisei, a virtual idol, has made waves in the music scene with her powerful performances and has garnered numerous accolades, including two notable Billboard achievements. Her collaboration with Miku, who's known globally for her singing software and performances, symbolizes a merging of the virtual and cultural worlds.

As both artists pursue new heights in their careers, this campaign solidifies their status as icons, poised to continue captivating fans both online and across various media platforms. Suisei expressed her excitement about working with Miku and encouraged fans to enjoy the refreshing vibes of summer through their music and Lotte's products.

In summary, Lotte's campaign represents not only a fun-filled summer with delicious treats but also a beautiful celebration of music, friendship, and creativity between two beloved virtual idols. As summer approaches, it's time to cool down and embrace the joyful spirit of 'Cooling and Blue, Summer is Here'.

For more information about the new ice cream range, upcoming events, and special promotions, visit Lotte's official website.