Actor Keiko Kitagawa Appointed as KINUJO Brand Ambassador Starting June 2025

Keiko Kitagawa Joins KINUJO as Brand Ambassador

Japan's innovative hair care brand KINUJO is thrilled to announce that actress Keiko Kitagawa has been appointed as its new brand ambassador. Starting June 16, 2025, KINUJO will unveil a series of TV commercials and transportation advertisements nationwide featuring Kitagawa, designed to highlight the transformative effects of their hair care products, particularly their advanced hair dryers.

The campaign is centered around the theme "Achieve a Beautiful Life Through Hair," which reflects KINUJO's commitment to elevating everyday hair care experiences. The commercials showcase Kitagawa's stunning hair as a testament to the shine and moisture that KINUJO products deliver. Viewers can expect to see Kitagawa’s captivating and ethereal beauty, further enhanced by her poised expressions, which are sure to leave a lasting impression.

CM Details

- Title: KINUJO TV Commercial “Beautiful Life” Edition
- Air Date: June 16, 2025
- Broadcast Area: Nationwide spots and programs

For those eager to catch a glimpse of Kitagawa in action, here are the links to the commercials:

Behind the Scenes

During the filming, Kitagawa's ability to express a range of emotions was truly captivating and kept everyone on set attentive. Her belief in KINUJO's message that "hair can change life" was evident as she engaged deeply in discussions with the director and closely monitored her expressions throughout the shooting process. The finesse with which she adapted her expressions filled the set with admiration from the crew, underscoring her talent and dedication.

About Keiko Kitagawa

Keiko Kitagawa began her career in 2003 when she was crowned Miss Seventeen, quickly transitioning into modeling and then acting with a debut in television dramas. Her versatile roles in movies, television, and advertisements have made her a prominent figure in the Japanese entertainment industry. Recently, she has excelled in various roles, including the lead in the TV Asahi series “Hana no Ren,” which aired in March 2025, and currently as the star of the Fuji TV serial drama “The Day You Took Me” which began airing in April 2025.

About KINUJO

Founded in Tokyo’s Chiyoda Ward, KINUJO is a brand dedicated to achieving "Silken Beautiful Hair." Their products integrate innovative technology with sophisticated design, gaining support from both professionals and consumers alike. The signature KINUJO hair iron features specialized plates that preserve hair moisture even at high temperatures, ensuring a smooth touch and beautifully nourished results. The brand's hair dryers are designed for quick drying with high air volume and negative ion technology, effectively reducing hair damage.

KINUJO products excel not only in functionality but also in ergonomic design, ease of use, and durability. With a commitment to exploring new beauty possibilities, KINUJO endeavors to enhance people’s lives through high-quality products.