#Japan #Tokyo #Pecori #Chugin #Kimochiru

Chugin Infinity Fund 3 Invests in Pecori with Kimochiru

Chugin Capital Partners, led by President Hiroyuki Okada, has initiated an investment in Pecori, a startup based in Shibuya, Tokyo. The investment, made through the Chugin Infinity Fund 3, involves acquiring J-KISS type new stock acquisition rights of Pecori. This fund primarily targets startups aiming to innovate and enhance services within various industries.

Pecori offers a unique platform, known as Kimochiru, that allows employees in restaurants and service industries to receive financial expressions of gratitude from customers and clients, much like tipping. The Kimochiru system eliminates the need for apps and physical installations in stores; instead, it utilizes a card-based system that allows users to easily express their appreciation anywhere.

When customers utilize a service or dine at a restaurant, they can hand over a Kimochiru card, embodying their gratitude or support for the staff. This approach not only facilitates a direct monetary appreciation for employees but also encourages motivation and a sense of value in their work. Consequently, businesses benefit as well, since Kimochiru allows them to channel support from their customers directly back to their staff, thus enhancing the quality of service and boosting customer satisfaction ratings.

Leading Pecori is Shinichi Miyake, an entrepreneur from Okayama Prefecture. He has valuable experience in growing a startup to maturity, successfully facilitating a merger with a prominent food manufacturer listed on a prime market. His past experiences inform his current mission: to uplift Okayama’s local economy and foster a spirit of community involvement alongside his business endeavors.

Chugin Financial Group is dedicated to backing entrepreneurs who deliver innovation and new value to the region through their investment in startups like Pecori. They are committed to aiding the local community's development by empowering local entrepreneurs.

Investment Case Overview

Company Name (Headquarters):
Pecori Co., Ltd. (Shibuya, Tokyo)
Representative:
Shinichi Miyake
Established Date:
June 16, 2023
Business Description:
Kimochiru - Card-based tipping service
Company Website:
https://info.peccori.com

Comment from Shinichi Miyake, CEO of Pecori:

“We express our heartfelt gratitude to Chugin Capital Partners for valuing our initiatives and investing in us. Our mission is to create a society where people are appreciated based on their unique qualities, allowing them to thrive both emotionally and financially, irrespective of their living conditions or backgrounds. We aim to enhance value on-site in the service industry through Kimochiru, while also embodying these values in our native Okayama. As an entrepreneur from Okayama, I am committed to contributing to the evolution of the local startup ecosystem as well.”

Overview of Chugin Infinity Fund 3

Fund Name:
Chugin Infinity Fund 3 Investment Limited Liability Partnership
Managing Company:
Chugin Capital Partners
Total Amount:
2 billion yen
Operating Period:
June 2025 - December 2036 (Approx. 12 years)

In summary, this collaboration marks a significant step towards enhancing the service industry through innovative financial solutions, bridging the gap between customer appreciation and employee reward effectively.