#Japan #Shibuya #Atre Ebisu #Autumn Promotion #Takayama Miyako

Atre Ebisu Launches Autumn Promotion 2025

In a refreshing move that underscores the beauty of transformation and self-reflection, Atre Ebisu, managed by Atre Co., Ltd., is set to kick off its Autumn Promotion for the 2025 season starting September 1. With the slogan "I am changing, and the season is changing," this promotional event encapsulates the metamorphosis represented by the lifecycle of butterflies, focusing on the theme of "Cocooning."

The Concept of 'Cocooning'

Running from September 1 to November 13, the Autumn Promotion is the third installment in a series that began earlier in the year. The concept revolves around the notion of the chrysalis, a stage where the caterpillar undergoes a profound transformation before emerging as a butterfly. This period symbolizes not just physical growth but also the importance of taking time to nourish one's inner self and prepare for future adventures.

The central message conveyed through this promotional theme is that growth is not solely about making progress; sometimes, it is equally vital to pause, take a step back, and engage in self-exploration. Atre Ebisu encourages its patrons to embrace moments of solitude, bringing forth the idea that these times of reflection are essential for future growth.

Visual and Experiential Elements

The promotion prominently features the phrase, "There is more than one way to move forward." This is showcased through captivating optical art installations resembling staircases, creating an illusion of depth in the store's window displays, where the latest autumn collections will be showcased. These installations are designed to evoke autumn sensations with colors and floral arrangements that resonate with the season.

In addition to the art installations, Atre Ebisu will showcase the work of model Takayama Miyako, who embodies the promotion's theme of quiet fulfillment. Not only renowned for her modeling career, Miyako is appreciated for her brand direction and writing, which reflect a mindful lifestyle that has garnered support from many women. Her commitment to self-reflection and inner enrichment aligns perfectly with the campaign's vision.

Exclusive Content Available

Visitors to Atre Ebisu can look forward to exclusive interviews with Takayama Miyako. These interviews will highlight her personality and lifestyle, along with candid off-shots that capture her natural expressions. Stay updated by following Atre Ebisu’s official Instagram account for the latest features and content related to the promotion.

Gallery of Fashion

The outfits worn by Takayama during the promotion come from various brands located within Atre Ebisu, showcasing the vibrant fashion scene within the center.

• - Featured brands include:

- Premier arrondissement (3rd Floor)
- Lutrio Abahouse (4th Floor)
- Beams (4th Floor)

For detailed information about these outfits, visit the special promotion page.

Commitment to Sustainability

In alignment with global efforts towards sustainability, Atre Co., Ltd. actively supports the UN's Sustainable Development Goals (SDGs) and integrates these goals into its operational practices to foster a sustainable society.

Facility Overview

Atre Ebisu Main Building

• - Location: 1-5-5 Ebisu Minami, Shibuya City, Tokyo
• - Shopping Hours: 10:00 AM – 9:00 PM
• - Restaurant Hours: 11:00 AM – 10:30 PM
• - Structure: Steel frame (partially reinforced concrete)
• - Floors: 7 above ground
• - Total Floor Area: 23,580 sqm
• - Shop Area: 12,628 sqm
• - Number of Stores: 139 (as of August 25, 2025)

Atre Ebisu West Building

• - Location: 1-6-1 Ebisu Minami, Shibuya City, Tokyo
• - Shopping Hours: 10:00 AM – 9:00 PM
• - Restaurant Hours: 11:00 AM – 10:30 PM
• - Structure: Steel frame (partially reinforced concrete)
• - Floors: 8 above ground / 1 below ground
• - Total Floor Area: 9,514 sqm
• - Shop Area: 4,945 sqm (including ATM)
• - Number of Stores: 19 (as of August 25, 2025)

In closing, the Autumn Promotion at Atre Ebisu is not only an invitation to explore exciting new collections but also a journey inward, reflecting on personal growth and the changing seasons of life.