#Italy #LIAN Group #Vitaura #Aesthetic Medicine #Veneto

LIAN Group Strengthens Its Aesthetic Medicine Presence with Vitaura

In a significant move to solidify its position in the burgeoning field of aesthetic medicine, LIAN Group has announced the launch of Vitaura. This innovative venture aims to create a regional network that focuses on consolidating aesthetic and longevity medical practices across Italy. By adopting a strategy reminiscent of the Swiss dental clinic network Cheeze, LIAN Group intends to unite various clinics under a single umbrella while upholding high standards of care and fostering efficient resource use.

The landscape of aesthetic medicine in Italy has seen remarkable growth in recent years. The country recorded 757,000 procedures in 2023, positioning Italy as the ninth largest market globally for such services. This trend has led to the rise of many small operators, resulting in a fragmented marketplace that currently lacks cohesive aggregation models.

Vitaura’s Strategy and Initial Moves

Vitaura aims to address this fragmentation by acquiring and consolidating well-established clinics throughout Italy. The approach is designed to allow medical professionals to concentrate on providing exceptional clinical services without the distractions of operational challenges. The first milestone for Vitaura is the acquisition of Medicina Estetica Zazzaron, a distinguished clinic located in Veneto that ranks among Italy's top ten clinics in terms of performance and reputation.

Led by founder Dr. Michela Zazzaron, the clinic will continue its operations under her leadership while Dr. Andrea Grassi joins the team as the Chief Operating Officer. Dr. Grassi's role will be pivotal in facilitating Vitaura’s expansion efforts.

Vitaura's strategic plans involve the finalization of two additional clinic acquisitions in Tuscany, with aims to add eight more clinics to their portfolio within the next 36 months. This expansion aligns with the intent to build a robust network of aesthetic practices throughout Italy.

A Focus on Independence and Trust

A key philosophy behind Vitaura’s formation is the emphasis on maintaining the independent identity of each clinic while fostering a high degree of operational autonomy. As Matteo Cardarelli, Director and Head of Investments for LIAN Group in Italy, expressed: "We wish to emphasize the concept of a network rather than a group. Each acquired clinic will retain its unique identity and considerable medical-operational autonomy in managing patient relationships. Our objective is to sustain the trust that practitioners have built with their patients over time."

This vision emerges amidst a broader trend of consolidation that has affected multiple healthcare sectors in recent years, now also extending its reach to aesthetic and surgical medicine. Vitaura plans to serve as a vital component of LIAN Group's healthcare platform, a framework that has seen multiple successful operations concluded in recent months.

The Team Behind Vitaura

The establishment of Vitaura involves a diverse and skilled team led by Fiorenzo Manganiello (Managing Partner & Co-Founder), Matteo Cardarelli, Michele Di Minno (Director), and Jacopo Spoto (Senior Analyst). In addition, legal advisors from Gianni Origoni, under the leadership of Donato Romano and Vito Quaglietta, provided critical legal support to LIAN Group. Meanwhile, Medicina Estetica Zazzaron was assisted by Giovannelli e Associati, led by Alessandro Giovannelli.

Financing for the acquisition has been facilitated by Banca Profilo, demonstrating strong backing from financial institutions. This cohort of experienced professionals and advisors underlines the robust foundation upon which Vitaura seeks to build and expand its aesthetic medicine footprint in Italy.

Future Outlook

As Vitaura continues to grow, its impact on the aesthetic medicine market in Italy remains to be seen. However, with a clear focus on operational excellence, patient trust, and the preservation of clinic identities, it is poised to offer a fresh approach to healthcare consolidation in this rapidly evolving field. For further updates and information about LIAN Group and Vitaura, you can visit their respective websites: LIAN Group and Vitaura.