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Propel26 Conference: Embracing the Outcome Era in Professional Services

Rocketlane, a leader in Professional Services Automation (PSA) and client onboarding, has officially announced its flagship event, Propel26, scheduled to take place on May 13-14, 2026 in San Francisco. This two-day conference promises to be a key gathering for professionals in the PSA niche, facilitating dynamic discussions on the future of service delivery in an increasingly AI-driven landscape.

With the rapid acceleration of artificial intelligence across various sectors, professional services are undergoing a significant transformation. Traditional metrics that once prioritized billable hours and utilization rates are swiftly being replaced by an emphasis on delivering real, measurable outcomes for clients. As organizations integrate AI technologies, they face the daunting challenge of ensuring that these tools translate to tangible business value.

Understanding the Shift to Outcomes

The theme of Propel26 revolves around the transition into what has been termed the Outcome Era. This shift necessitates a reevaluation of how Professional Services organizations operate. Instead of merely executing predefined scopes efficiently, the focus is now on engineering outcomes that genuinely reflect client success. According to Srikrishnan Ganesan, CEO of Rocketlane, the future of professional services will involve a major shift from manual tasks to strategic orchestration, where consultants leverage AI to enhance efficiency while concentrating on delivering unmatched value.

AI as a Catalyst for Change

Propel26 aims to shed light on the practical implications of AI adoption for Professional Services. Attendees will engage in discussions that highlight:

• - The pivotal role of AI in transforming the implementation of software as a service (SaaS) and enterprise solutions.
• - Realization that traditional success metrics for Professional Services fall short in an era defined by outcomes.
• - The emergence of new roles designed to enhance customer impact and value creation through innovative service approaches.
• - Frameworks for aligning service delivery with client expectations for tangible business transformation, rather than just project go-live.

The event will feature a variety of interactive elements, including keynotes, peer discussions, and case studies, providing indispensable insights for those steering their organizations through this evolving landscape.

Building a Community of Innovators

Propel26 serves not only as a platform for knowledge exchange but also as a networking haven for Professional Services leaders. Participants will interact with their peers, addressing similar challenges linked to AI integration and service delivery. As Stacey Potzka, VP of Operations and Implementations at Actable, emphasizes, the real value lies in sharing actionable insights and strategies with colleagues who are grappling with the same issues. Propel26 has consistently enabled attendees to return to their organizations with practical ideas that drive change.

Furthermore, the conference will maintain Rocketlane's tradition of honoring exceptional achievements within the industry through the Golden Comet Awards. These awards will spotlight teams that are not only leading in customer impact but also exemplifying readiness for the future of Professional Services.

Looking Ahead

As Propel26 gears up to provide a comprehensive outlook on the transformation taking place in Professional Services, it underscores the importance of adapting to an AI-first environment. The intent is clear: to shift from merely managing workflows to creating meaningful outcomes that resonate with client expectations and deliver substantial business results.

For more details about Propel26 and its sessions, interested participants can visit Rocketlane's official site. As we look toward May 2026, the conference stands as a beacon of change, signifying the pivotal role that Professional Services will play in shaping the future of business.

About Rocketlane

Rocketlane is a dedicated platform specializing in Professional Services Automation (PSA) aimed at ensuring predictable outcomes and accelerated value realization. The platform amalgamates project management, resource allocation, team collaboration, and customer interactions, empowering Professional Services teams with clarity, agility, and efficacy. Trusted by leading companies globally, Rocketlane is at the forefront of redefining how services deliver value in a rapidly evolving landscape.

For further inquiries, contact Rahul Sridhar at +91-9790834479.