#Japan #Fukuoka #Echo #dog food #Ocean Repair

ECHO and Ocean Repair: A PR Success Story

In Fukuoka, Japan, a notable collaboration has emerged in the realm of public relations, with ECHO paving the way for innovative campaigns that address pressing environmental challenges. ECHO is a burgeoning publicity firm committed to supporting startups and small-to-medium enterprises across the nation. Their latest endeavor involves a partnership with Ocean Repair Co., Ltd., another Fukuoka-based startup that focuses on tackling coastal degradation, particularly the issue known as "磯焼け" (ishi-yake) or coral degradation.

What is Ocean Repair?

Founded in February 2024, Ocean Repair aims to address the deteriorating state of marine ecosystems with the mission of seeing "better oceans in ten years". They have developed environmentally friendly dog food called "Ocean Harvest", which utilizes underused fish species that contribute to ishi-yake. This product not only aids canine health but also works towards resolving significant environmental and fishery issues. By effectively utilizing the resources that contribute to marine degradation, Ocean Repair is aligning both business and ecological stewardship, setting an admirable precedent in the startup world.

Key PR Campaign Elements

ECHO launched a series of PR campaigns focusing on two main articles published on PRTIMES STORY, both underlining the symbiotic relationship between culinary practices, local fisheries, and marine conservation. The first article, published on April 14, 2025, highlights the development of Ocean Harvest, co-created with local fisheries in Nagasaki’s Goto Islands. The second article, released on April 24, 2025, reiterates the importance of connecting fishermen and consumers through sustainable practices, illustrating the stories behind Ocean Repair’s inception.

Through this initiative, ECHO made a commitment to communicate compelling messages that resonate with both the public and potential investors. Their approach hinged on several guiding principles:

• - Story Design: Crafted narratives based on backward reasoning from business visions, ECHO ensures that every angle of the story aligns with the company's mission and convictions.
• - Visibility and Empathy: They aimed to raise awareness of ishi-yake in relatable terms, making a complex environmental issue accessible and urgent to the general populace.
• - Dual Objectives: A clear articulation of how business success can coexist with societal benefits reinforces the harmony between ecological healing and economic viability.
• - Personal Narratives: Highlighting the personal journey of Ocean Repair’s founder, Kosuke Toda, helps to establish emotional connections, allowing audiences to understand the business’s motivation at a human level.
• - Regional Collaboration Models: ECHO illustrated examples of partnerships with local fishermen and governmental bodies, suggesting potential for replication in other regions.

Message from ECHO's CEO

ECHO's CEO, Ryo’ya Sonoda, emphasized the importance of strategic communication, especially for enterprises that lack internal PR expertise. He noted, "Many businesses struggle to convey their challenges effectively due to a lack of specialized public relations knowledge. Even exceptional products can go unnoticed if they aren’t communicated properly to the public."

ECHO is dedicated to empowering regional companies and startups across Japan, ushering in growth prospects by enhancing their visibility through strategic PR initiatives. This commitment extends beyond simple media representation; ECHO aims to forge robust communication frameworks that integrate seamlessly with overall business strategies.

The Future of PR and Sustainability

The partnership between ECHO and Ocean Repair encapsulates the evolving performance of public relations firms, illustrating how strategic communication can facilitate not just brand growth but also support vital causes. As ECHO continues to champion worthy initiatives, they encourage collaboration between stakeholders, believing that shared efforts can significantly uplift community standards and environmental health.

Ocean Repair exemplifies how innovation in product development can directly combat environmental challenges. With ECHO’s adept PR strategies, the story of Ocean Repair is sure to inspire, engage, and lead to greater awareness and action in the realm of ecological conservation.

About ECHO

Establishment: March 2024
Location: 7F T&J Building, 2-2-12 Tenjin, Chuo-ku, Fukuoka
CEO: Ryo’ya Sonoda
Business Activities: Product and service PR support
Website: https://echopr.co.jp

By understanding and spotlighting the narratives within their enterprise, companies can harness PR to not only thrive in business but also contribute to creating a better tomorrow.