#Japan #Hokkaido #Daito Kentaku #Good Room #Hokkaido Brand

The 2025 'Good Room Network' Municipal Brand Rankings

Daito Kentaku Co., Ltd., headquartered in Minato, Tokyo, has conducted an extensive brand survey that aggregated responses from over 180,000 participants and compiled the findings into the 'Good Room Network Municipal Brand Rankings 2025 for Hokkaido'. This comprehensive analysis not only showcases the brand preferences of the public but also provides valuable insights into the perception of various municipalities.

Survey Overview

Methodology

The survey was executed online, using registered monitors from Macromill, where questionnaires were distributed and collected. The questions targeted adults aged 20 and over across all 47 prefectures in Japan, focusing on local municipalities, totaling 1,890.

Respondent Demographics

The analysis included 182,805 individuals, composed of 55.2% men and 44.8% women. When breaking down marital status, 38.3% were single while 61.7% were married. Regarding children, 57.3% belonged to families with children, while 42.7% did not.
The generational demographic was also diverse, with the respondents spanning multiple age groups: 8.9% in their 20s, 16.6% in their 30s, 22.9% in their 40s, 26.8% in their 50s, 18.1% in their 60s, and 6.6% in their 70s.

Survey Timeline

The survey ran from February 21 to March 10 in 2025, ensuring a comprehensive data collection period that allowed for a diverse range of responses.

Analysis Process

The analysis was spearheaded by Ken So of the Daito Kentaku Future Research Institute. The design and implementation of survey questions were tailored to effectively gauge public perception. The methodology involved random display of municipalities, asking respondents about their experiences and perceptions based on six options:
1. I have lived there.
2. I haven't lived there but have visited.
3. I have a good image of it.
4. I have a bad image of it.
5. I have heard of it but have no specific image.
6. I've never heard of it.

The brand valuation was calculated using the Image DI, which is the difference between the percentage of positive and negative perceptions, multiplied by the recognition rate. The categories would indicate the level of familiarity and image respondents associated with the municipalities.

Transparency in Data Handling

Daito Kentaku emphasizes the importance of recognizing the source when publishing or reporting on this release. While individuals can use the data for personal purposes, any reproduction or dissemination for other purposes requires prior consent from the copyright holder. There may be opportunities for academic research purposes to have access to individual response data, and interested parties are encouraged to inquire directly for further details.

Additionally, the 'Sumikoko' website offers insights and articles on living experiences and urban development based on this survey data. Access the detailed analysis and findings at Sumikoko Website and for the press release at Daito Kentaku Press Release.

This report serves as a crucial barometer for how communities are perceived and can inform future city planning and community outreach strategies, ultimately enhancing quality of life throughout Hokkaido.