#Japan #Tokyo #ONE COMPATH #Shufoo #Supermarket

Confirmation of the 'Shufoo! Best of Super 2026'

This year, the 'Shufoo! Best of Super 2026' is set to take place, organized by ONE COMPATH, a subsidiary of the TOPPAN Group. The campaign calls for public voting to determine Japan's finest supermarkets. By spotlighting the unique strengths and creativity of supermarkets, this initiative aims to elevate the grocery shopping experience for consumers.

The Opportunity to Shine

The key message for 'Shufoo! Best of Super' is, 'The best supermarket is chosen by your vote!' This campaign encourages customers to vote, allowing supermarkets to showcase their unique selling points and innovative practices. Last year, the event received an impressive 135,922 valid votes, highlighting significant engagement from the public, leading to extensive media coverage and TV appearances.

Benefits of Participation

1. Increase in Local Recognition: This initiative provides supermarkets with the chance to reinforce their brand image among local customers.
2. Attract New Customers: The voting campaign will help supermarkets engage potential new customers.
3. No Participation Fee: There are no costs associated with joining the event, and it is open to all supermarkets, regardless of their existing contracts with Shufoo!

To facilitate supermarket participation, promotional tools are being distributed at no charge prior to the voting period. These include in-store posters and social media graphics in various sizes to help call for votes, leading to increased participation from customers.

What is Shufoo! Best of Super?

This campaign is designed to select the top supermarket from a pool of candidates nationwide, focusing on criteria such as product variety, cost performance, customer service, advertising effectiveness, and specific product categories like meat, fish, vegetables, and ready-made dishes. Participants will rate their supermarkets on a five-star scale across eight categories, leading to a comprehensive ranking based on total votes received. The event will announce both overall winners nationwide and popular supermarkets in specific regions, along with individual category recognitions for outstanding performance in each criterion.

Voting Schedule

• - Voting Period: July 1, 2026, (Wed) to July 22, 2026, (Wed) at 23:59
• - Evaluation Criteria: Supermarkets will be rated on eight categories using a five-star rating system. Notably, supermarkets not listed on the Shufoo! platform are also eligible for votes.
• - Results Announcement: Results will be publicly available on the campaign page and within the app around early September 2026.

For reference, the previous year's results can be found here.

Future Developments

Shufoo! continues to aim for superior functionality by leveraging shopping data and AI to resolve everyday consumer concerns. In addition, the platform is committed to creating enjoyable shopping experiences for users and enhancing usability through engaging projects.

About Shufoo!

As one of the largest electronic flyer services in Japan, Shufoo! boasts 16 million monthly users (as of May 2026) and more than 120,000 participating stores. The platform offers free access to flyers from supermarkets, home centers, electronics retailers, and drugstores, featuring special product recommendations, time-limited sales, bargain information, coupons, and recipe searches to help consumers shop more conveniently and affordably. The service is available on various devices, including smartphones, PCs, and tablets. Originally launched by TOPPAN Corporation in August 2001, the service is currently operated by ONE COMPATH as of April 1, 2019.
Visit Shufoo!

Company Information: ONE COMPATH

• - Location: TOPPAN Shibaura Building, 3-19-26 Shibaura, Minato-ku, Tokyo
• - Establishment: January 20, 1997
• - Capital: 100 million yen
• - CEO: Rei Hayakawa
• - Number of Employees: 130 (as of April 2026)

Learn More About ONE COMPATH

All product and service names mentioned in this press release are trademarks or registered trademarks of their respective companies.
*The information in this release is accurate as of the date of publication and may be subject to change without prior notice.