Craft Beer 'Uchouten Aliens' Launches Nationwide After Successful Initial Release
On June 11, 2023, the jointly developed craft beer 'Uchouten Aliens' by Seven-Eleven Japan and Yahho Brewing will make its much-anticipated national debut. This Heazy IPA has already garnered significant acclaim during its exclusive release in the metropolitan area, Nagano, and Yamanashi Prefectures, beginning on May 21, 2023, where it achieved the highest sales in the premium beer category.
Notably, approximately one-third of the consumers who purchased 'Uchouten Aliens' had not bought beer from Seven-Eleven in the previous three months, indicating a successful outreach to new customers. Reviews from early buyers highlighted its excellent cost-performance as it sells for 350 yen (tax included), with praises for its appealing design, tropical flavor, and its ability to cater to those who may typically shy away from the bitterness of IPAs. Customers shared their satisfaction, stating, "This IPA is juicy yet easy to drink! Perfect for those new to craft beer."
The exciting Heazy IPA style, characterized by its hazy appearance, subdued bitterness, and flavor reminiscent of tropical fruits, is rapidly gaining popularity and is becoming a staple in beer culture. This style offers a silky mouthfeel that enhances the drinking experience, making it approachable even for those who are not usual beer drinkers.
For those who haven't experienced Heazy IPAs due to their typical price range, 'Uchouten Aliens' presents an accessible option. The beer retains the quality expected from locally produced craft brews while providing a rare taste that is often perceived as hard to find. At a price point of 318 yen (about $2.50), it offers a notable opportunity for beer enthusiasts and casual drinkers alike.
The name 'Uchouten Aliens' cleverly combines feelings of elation associated with drinking beer that uplifts the spirit, along with a nod to the idea of encountering the unknown. Its striking name and distinctive character design are expected to catch the eye of consumers looking for something new and intriguing at their local Seven-Eleven stores.
The manager of the project expressed excitement about the positive feedback so far: "Customers have mentioned how affordable this Heazy IPA is and how delighted they are to have good craft beer available right at their nearest Seven-Eleven. We are looking forward to providing this experience to all our nationwide customers."
In summary, 'Uchouten Aliens' embodies a new chapter in craft beer accessibility, presenting a timely and refreshing option for beer lovers of all kinds. From June 11 onward, this innovative offering becomes available across Japan, and customers are encouraged to try and savor a unique beer that promises not just quality, but also a sense of adventure in each sip.
For additional information, customers can visit the official website at Uchouten Aliens.
Notably, approximately one-third of the consumers who purchased 'Uchouten Aliens' had not bought beer from Seven-Eleven in the previous three months, indicating a successful outreach to new customers. Reviews from early buyers highlighted its excellent cost-performance as it sells for 350 yen (tax included), with praises for its appealing design, tropical flavor, and its ability to cater to those who may typically shy away from the bitterness of IPAs. Customers shared their satisfaction, stating, "This IPA is juicy yet easy to drink! Perfect for those new to craft beer."
The exciting Heazy IPA style, characterized by its hazy appearance, subdued bitterness, and flavor reminiscent of tropical fruits, is rapidly gaining popularity and is becoming a staple in beer culture. This style offers a silky mouthfeel that enhances the drinking experience, making it approachable even for those who are not usual beer drinkers.
For those who haven't experienced Heazy IPAs due to their typical price range, 'Uchouten Aliens' presents an accessible option. The beer retains the quality expected from locally produced craft brews while providing a rare taste that is often perceived as hard to find. At a price point of 318 yen (about $2.50), it offers a notable opportunity for beer enthusiasts and casual drinkers alike.
The name 'Uchouten Aliens' cleverly combines feelings of elation associated with drinking beer that uplifts the spirit, along with a nod to the idea of encountering the unknown. Its striking name and distinctive character design are expected to catch the eye of consumers looking for something new and intriguing at their local Seven-Eleven stores.
The manager of the project expressed excitement about the positive feedback so far: "Customers have mentioned how affordable this Heazy IPA is and how delighted they are to have good craft beer available right at their nearest Seven-Eleven. We are looking forward to providing this experience to all our nationwide customers."
In summary, 'Uchouten Aliens' embodies a new chapter in craft beer accessibility, presenting a timely and refreshing option for beer lovers of all kinds. From June 11 onward, this innovative offering becomes available across Japan, and customers are encouraged to try and savor a unique beer that promises not just quality, but also a sense of adventure in each sip.
For additional information, customers can visit the official website at Uchouten Aliens.
Topics Consumer Products & Retail）
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