#None #New York #WIT #Tally #audience engagement

WIT Expands Reach with Tally Acquisition

In a bold move to enhance its service offerings and position in the market, WIT, a global leader in digital gamification, has announced the acquisition of the Tally Platform. This strategic integration aims to bolster WIT's capabilities in providing real-time audience engagement solutions across various industries.

On August 20, 2025, WIT revealed its acquisition of Tally, a pioneering platform known for its innovative approaches to engaging audiences through real-time interactions. This acquisition is not merely a business transaction; it marks a significant leap toward achieving WIT's vision of transforming how brands connect with their consumers.

Strengthening Market Position

The deal enhances WIT's already impressive portfolio, which includes collaborations with over 200 partners globally. By leveraging Tally's groundbreaking technology, WIT is set to offer enhanced engagement solutions that empower brands to harness first-party data more effectively. This capability is crucial for maximizing revenue and crafting unique marketing experiences that resonate with audiences.

CEO of WIT, Vaidhy Murti, shared his excitement regarding the acquisition, emphasizing its implications for the future of audience engagement. According to him, “This acquisition is more than a milestone - it accelerates us toward our vision of redefining how brands connect with their audiences.” Murti believes that merging Tally's technology with WIT's established activation platform will usher in an era of immersive and insight-driven experiences.

A Vision for Future Growth

Tally Technology's expertise lies in facilitating live polling, interactive games, and other audience engagement methods that foster active participation, especially during live events and marketing campaigns. This merger will allow WIT to upgrade its services significantly and expand its market reach into new domains. Bradley Vettese, the newly appointed Chief Growth Strategist at WIT and former CEO of Tally, stated that combining Tally's technology with WIT's existing offerings will elevate their market-leading status and enhance customer experiences. He is eager to apply his extensive experience to further propel WIT's growth ambitions.

Commitment to Innovation

By integrating Tally’s proven technologies, WIT reinforces its commitment to innovation within the digital gamification sector. This acquisition not only consolidates WIT’s position but also enhances its role as a trailblazer in brand activation globally, realizing new opportunities for both the company and its partners.

WIT's offerings include a diverse range of digital experiences that are designed to elevate marketing initiatives, strengthen brand partnerships, capture valuable consumer data, and drive overall revenue. With clients spanning iconic brands across major sports leagues such as the NFL, NHL, NBA, and more, the acquisition is viewed as a crucial step in maintaining a competitive edge.

Conclusion

As WIT combines forces with Tally, it is poised to set new standards in audience engagement and digital marketing innovation. The integration of Tally’s technology into WIT’s platform is anticipated to unlock unparalleled engagement strategies, setting the stage for an exciting future. Brands can look forward to richer, more interactive experiences that not only engage but also transform their approach to connecting with audiences. Check out WIT’s website and LinkedIn page for more information on their evolving services and offerings.