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Ureru Net Advertising Group and Lite's Participation in Tokyo Game Show 2026

Ureru Net Advertising Group Inc. (headquartered in Fukuoka, Japan) has officially announced that its consolidated subsidiary, Lite Co., Ltd. (based in Chiyoda, Tokyo), will participate in the upcoming Tokyo Game Show 2026. This major gaming event will take place from September 17 to September 21, 2026. The announcement highlights Lite's commitment to showcasing its capabilities in game operations, debugging, and quality assurance (QA) services.

Exhibition Specifics

Lite has positioned itself in the game and digital content sectors, primarily focusing on game management and QA support. During the Tokyo Game Show, the company aims to highlight its successful strategies and proactive engagement in these fields. They will also feature their innovative support mechanisms for game operational management, existing title improvements, and debugging that can assist companies facing challenges in resource allocation and operational structures.

As Light continues to expand its business after becoming part of the Ureru Net Advertising Group on August 1, 2026, the exhibition offers an excellent opportunity to connect with potential clients and broaden its industry presence.

Key Features of Lite's Exhibition

At the Tokyo Game Show 2026, Lite will primarily showcase its support in the following areas:
1. Game Operations Support: This encompasses the management of in-game events, campaign execution, announcement creation, progress monitoring, KPI assessment, and ongoing improvements for sustained management.
2. Debugging and QA Support: Lite will demonstrate its testing design methods that adapt to individual game specifications and development contexts. Their approach to documenting bugs clearly and sharing progress with development and management teams is designed to facilitate informed decision-making.

Through these initiatives, Lite aspires to address the pressing needs of companies within the gaming and entertainment industry, ultimately leading to the acquisition of new projects and the further growth of their existing portfolios.

Developments Post-Joining Ureru Group

Since its incorporation into the Ureru Group, Lite has leveraged the expertise and resources available within the Group to enhance its operational capabilities in game management, debugging, and QA. The combination of Lite's strengths and Ureru's insights in marketing, AI, and business development aims to propel new growth avenues while expanding their existing services.

The Tokyo Game Show will serve as a platform for Lite to articulate its post-integration business strategies and establish meaningful connections with other gaming enterprises, creating fresh business opportunities.

AI Service Developments

In a separate initiative, apart from its involvement in the Tokyo Game Show, Lite is actively exploring AI applications in game operations and debugging. They aim to utilize their expertise to develop proprietary AI-driven services.

• - NUKORoid: An AI concierge-type social networking service (in beta) designed to facilitate human communication. It aims to organize, translate, and summarize shared wisdom and experiences from around the globe.
• - TacitHub: This upcoming service seeks to transform tacit knowledge from organizational experiences, judgment calls, and expertise into a shareable and useful format utilizing AI technology.

With these innovative projects, Lite seeks not only to enhance its operational efficiency but also to position itself as a leader in the development of AI services that support game operations.

Exhibition Overview

• - Event Name: Tokyo Game Show 2026 (TGS 2026)
• - Light's Exhibition Dates: September 17 (Thu) & September 18 (Fri), 2026
• - Exhibition Area: Business Solutions Corner
• - Booth Number: 09-W46
• - Venue: Makuhari Messe (Halls 1-11, International Conference Hall) / TKP Tokyo Bay Makuhari Hall
• - Dates: Business Days: September 17 & 18, 2026, from 10:00 AM to 5:00 PM, and General Admission: September 19 & 20 (9:30 AM - 5:00 PM), September 21 (9:30 AM - 4:00 PM)
• - Official Website: TGS 2026

Future Outlook

Through the collaborative integration of Lite into the Ureru Group, the company aims to broaden its footprint in the gaming and digital content sectors. They plan to utilize collective marketing and AI insights to spur growth in existing operations while exploring new business avenues.
The participation in Tokyo Game Show 2026 is anticipated to act as a catalyst for acquiring new customers in game management, debugging, and QA, while also expanding networks within the gaming corporations.
Looking ahead, Lite will continue to innovatively pursue the development and commercialization of new AI-driven services, including NUKORoid and TacitHub. By synergizing the strengths of group companies, they aim to maximize business opportunities and achieve sustainable growth following recent mergers, ultimately enhancing corporate and shareholder value in the long term.