The Vomela Companies Enhances Fusion Imaging Division with New Acquisition

The Vomela Companies Enhances Fusion Imaging Division

In a significant move that underscores its growth strategy, The Vomela Companies, headquartered in St. Paul, Minnesota, has announced its acquisition of Color Reflections, a reputable business based in Las Vegas, Nevada. This acquisition is set to operate under Vomela's Fusion Imaging Group, which has established itself as a key player in the realms of brand activations and exhibitions.

Mark Auth, President and CEO of The Vomela Companies, expressed his enthusiasm about this development. He noted, "Our continued growth in this market has helped determine our next steps to create a much-needed anchor in Las Vegas, the capital of the events and exhibits industry." This acquisition is not merely a strategic expansion but also a commitment to enhance their service offerings in a city renowned for its events and exhibitions.

Earlier this year, Vomela merged three of its locations to establish the Fusion Imaging Group, aiming to unify and strengthen its production capabilities. Throughout 2024, the company has made substantial investments to bolster these capabilities, responding to the diverse needs of clients across various sectors including events, trade shows, and retail. Kerry James, Executive Vice President of Vomela Specialty Company, shared insight into this growth, stating, "This acquisition further expands our reach, manufacturing, and support capabilities."

With this latest acquisition, Vomela aims to capitalize on the burgeoning demand for innovative marketing solutions and high-quality production services. The company employs over 1,300 people across 21 cities in the U.S. and Canada, and with operational bases in strategic locations such as Salt Lake City, Los Angeles, Las Vegas, and Saint Paul, the Fusion Imaging Group positions itself as a formidable partner for event and experiential agencies, exhibit houses, and brand marketers.

Founded in 1947, The Vomela Companies has built a solid reputation as a North American visual communications network able to produce a diverse array of graphic needs — from event marketing materials and fleet graphics to promotional displays and store installations.

The acquisition of Color Reflections aligns with Vomela’s vision of enhancing its production capabilities and expanding its service footprint. With an established reputation in Las Vegas, Color Reflections is expected to complement Vomela’s existing operations, enabling the company to meet the evolving demands of its clientele.

As Vomela continues to invest in its capabilities, it demonstrates its commitment to being at the forefront of visual communications in North America. The company’s strategic moves signal a positive outlook for its future endeavors, making it an exciting time for both Vomela and its clients in the events and exhibitions industry.

In conclusion, this latest acquisition not only reflects Vomela's ongoing evolution but also marks a bold step forward in enhancing its services and operational capabilities in a highly competitive market. With such strategic investments and acquisitions, Vomela is poised to shape the future of brand activation and exhibition services, ensuring that it remains a leader in the visual communications landscape.