JA Town Tea Fair
2025-04-22 06:26:55

JA Town Launches Its First Tea Fair with Exciting Coupons and a Variety of Items

JA Town Tea Fair: A Celebration of Japan’s Finest Green Tea



JA Town, the direct-to-consumer online shopping site operated by the Japan Agricultural Cooperatives (JA Zennoh), is thrilled to announce its first-ever Tea Fair running from April 23 to May 30. This event promises a delightful experience for tea lovers across the nation, with a special promotion for the first 500 customers who snag a 300 yen coupon to use on their tea purchases.

Event Details and Highlights


The Tea Fair is designed to coincide with the new tea season, featuring a special selection of various regional teas. During this period, customers will be welcomed to explore a variety of tea-related products on the JA Town platform. As an added treat, those who make purchases from the tea category will receive the coupon immediately, enhancing the excitement of shopping for quality teas.

The dedicated event page will showcase new tea varieties from various regions, detailing the distinct characteristics of green tea types and the specific qualities of each variety. From tea bags to bottled beverages, the offerings are curated to reflect the unique charm of Japan’s agricultural practices.
For further details and to dive into the pleasurable world of tea, visit the official page.

Featured Products


Here are some recommended products available during the Tea Fair:

  • - Kagoshima Prefecture: “Chiran Tea Tasting Set”
Using fresh first-grade tea from Minamikyushu City, this set includes two distinct flavors: the mellow and aromatic Chiran Tea New Tea Festival, and the rich and flavorful Chiran Tea New Fragrance.
Product URL

  • - Shizuoka Prefecture: “Shizuoka Tea Mugi Hitoe Yama Set (70g x 2 bags)”
Recognized as part of the Shizuoka Selection, this set features fresh new tea from the well-reputed Mugi Hitoe tea, blended from locally sourced leaves within the Shizuoka area, combined for a delightful experience between standard sencha and deep-steamed tea.
Product URL

  • - Mie Prefecture: “Ise Tea Tea Bag Selectable 4 Bag Set”
This convenient set allows customers to select from four types of tea: deep-steamed sencha, kabuse tea, regular sencha, or hojicha. The Ise Tea brand, originating from Mie Prefecture, boasts a historical heritage tracing back to the Heian era, making it a treasured choice for tea enthusiasts.
Product URL (New tea available from May)

Key Fair Information


1. Duration: April 23 (Wednesday) - May 30 (Friday), 2023.
2. Offer: The first 500 customers purchasing from the tea category will receive a 300 yen coupon. Please note that once the coupon supply is exhausted, the offer will conclude.
3. Membership Requirement: A free membership for JA Town is required to utilize the coupon.
4. Discover More: For more details, visit the Tea Fair official URL.

About JA Town


JA Town is an online shopping platform run by Japan Agricultural Cooperatives (JA Zennoh), aimed at promoting the theme of “Living Deliciously in Japan.” The site connects consumers directly with agricultural cooperatives offering seasonal agricultural products and specialties gathered from various localities across Japan, ensuring quality and freshness. The mascot, Jae-ta, represents the commitment to quality living through good food.
Explore the offerings and updates on JA Town’s official site.

Stay Connected


For the latest updates on seasonal products from farming regions and information about enticing campaigns, follow JA Town’s official X account at JA Town Official X.
Join the celebration of Japan’s tea culture and discover the best flavors during the Tea Fair at JA Town!


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Topics Consumer Products & Retail)

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