Explore the Latest Trends in Mobile Game Monetization at Sarugakucho's Free Seminar in Shinjuku
On August 26, 2026, Sarugakucho, a specialized team within HIKE dedicated to tuning and validation, will host a free in-person seminar named "Sarugakucho Survey Exchange Meeting" in Shinjuku. Following the successful turnout last year, this year's seminar marks the second installment of their popular series, coinciding with the release of their unique survey report, "Sarugakucho Survey Vol.12." The event will focus on user behavior trends regarding in-game purchases and provide insights into the mobile gaming market.
The seminar will feature key presentations from Sarugakucho's Director, Naoya Kojima, and Senior Technician, Koichi Tada, who will delve into research findings encompassing player spending behaviors and preferences. The survey gathered illuminating data including:
In this seminar, attendees will gain deeper insights into the genuine mindset of users and the nuances behind their purchasing behaviors that may not be apparent through surface data alone. The goal is to equip participants with actionable strategies that can enhance their marketing promotions and improve customer lifetime value (LTV).
This event is designed specifically for those facing challenges such as:
With the rapidly evolving landscape of the mobile gaming industry, understanding users’ playing environments has become crucial across all operational phases. This seminar aims to provide potential solutions to the challenges faced by your product.
After the seminar, there will be a casual networking session from 8:00 PM to 9:00 PM, allowing attendees to mingle and exchange information freely. This is an excellent opportunity for those who wish to consult Sarugakucho directly regarding specific concerns or for marketers seeking industry connections to aid their business objectives.
Interested attendees can register for the seminar through the following link: Seminar Registration.
Sarugakucho specializes in tuning entertainment products to enhance gameplay experiences by providing insights and adjustments to ensure games are more enjoyable and accessible. Their recent projects include contributions to titles such as "ELDEN RING NIGHTREIGN" and "ARMORED CORE VI FIRES OF RUBICON."
For additional information about Sarugakucho and their initiatives, visit Sarugakucho Official Site.
Founded in March 2018, HIKE specializes in various areas including game development, creative production, and content marketing. To learn more about their diverse operations, check out their website at HIKE Official Site.
©HIKE Inc.
Please note that content may be subject to change without notice.
The seminar will feature key presentations from Sarugakucho's Director, Naoya Kojima, and Senior Technician, Koichi Tada, who will delve into research findings encompassing player spending behaviors and preferences. The survey gathered illuminating data including:
- - Over 30% of casual gamers decide whether to continue playing a newly started game based on spending between 2 to 5 hours on it.
- - More than 60% of respondents indicated that their primary motivation for spending money in-game was the desire for specific characters or items.
In this seminar, attendees will gain deeper insights into the genuine mindset of users and the nuances behind their purchasing behaviors that may not be apparent through surface data alone. The goal is to equip participants with actionable strategies that can enhance their marketing promotions and improve customer lifetime value (LTV).
This event is designed specifically for those facing challenges such as:
- - Producers or Directors struggling with user retention and LTV enhancement despite acquiring new users.
- - Marketing professionals in search of effective strategies for re-engaging dormant users.
- - Game publishers or development companies looking for comprehensive partners who can assist from tuning during development to marketing after release.
With the rapidly evolving landscape of the mobile gaming industry, understanding users’ playing environments has become crucial across all operational phases. This seminar aims to provide potential solutions to the challenges faced by your product.
After the seminar, there will be a casual networking session from 8:00 PM to 9:00 PM, allowing attendees to mingle and exchange information freely. This is an excellent opportunity for those who wish to consult Sarugakucho directly regarding specific concerns or for marketers seeking industry connections to aid their business objectives.
Event Details
- - Date: August 26, 2026
- - Time: Sarugakucho Report Presentation - 7:00 PM to 7:45 PM
- - Networking Session: 7:45 PM to 9:00 PM
- - Location: HIKE Shinjuku Office
- - Theme: Sarugakucho Survey Vol.12 - User Research on Monetization in the Mobile Gaming Market
Program Schedule
- - Opening remarks and speaker introductions
- - Presentation of survey results from Sarugakucho Survey Vol.12
- - Q&A session
Keynote Speakers
- - Naoya Kojima, Director of Sarugakucho at HIKE, has over twenty years of experience supporting entertainment content, primarily in gaming.
- - Koichi Tada, a founding member of Sarugakucho, brings two decades of experience in overseeing game tuning and content development.
Registration Details
Interested attendees can register for the seminar through the following link: Seminar Registration.
- - The event is free to attend and in-person.
- - In cases of high demand, participants will be selected via a lottery system.
- - Please be aware that some details may change before the event, and registration from competing companies may be limited.
About Sarugakucho
Sarugakucho specializes in tuning entertainment products to enhance gameplay experiences by providing insights and adjustments to ensure games are more enjoyable and accessible. Their recent projects include contributions to titles such as "ELDEN RING NIGHTREIGN" and "ARMORED CORE VI FIRES OF RUBICON."
For additional information about Sarugakucho and their initiatives, visit Sarugakucho Official Site.
About HIKE Inc.
Founded in March 2018, HIKE specializes in various areas including game development, creative production, and content marketing. To learn more about their diverse operations, check out their website at HIKE Official Site.
©HIKE Inc.
Please note that content may be subject to change without notice.
Topics Entertainment & Media）
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