Seventh Generation Welcomes Kathleen O'Brien as New CEO for Sustainable Growth

On January 30, 2025, Seventh Generation, a pioneer in plant-based cleaning solutions, made a significant announcement in the world of sustainable products—appointing Kathleen O'Brien as their new Chief Executive Officer. O'Brien, who previously served as the Vice President of Sales at the company, has returned to lead Seventh Generation into its next chapter. This transition reflects the company's commitment to expanding its innovative offerings while staying true to its mission of promoting a healthier, more sustainable future.

O'Brien’s experience is deeply rooted in her previous role at Seventh Generation, where she was instrumental in driving revenue growth across various product lines. Her intimate knowledge of the brand's core values—centered around sustainability—positions her uniquely to guide the company through its ambitious goals. "Seventh Generation has always been bigger than the products it makes – with a steadfast commitment to standards, sustainability and as a champion B-Corp," stated O'Brien. Her leadership is anticipated to align well with the company’s vision, which includes successfully intertwining profitability with social and environmental responsibility.

Before rejoining Seventh Generation, Kathleen O'Brien held the position of North America CEO at Weleda, a prominent name in the clean beauty sector. Here, she played a vital role in catalyzing growth through a sustainable approach, emphasizing ethical sourcing and the use of natural ingredients. Her illustrious career also includes time spent at Unilever and PepsiCo, adding layers of diverse experience in the consumer goods industry.

O’Brien’s academic background includes a Bachelor of Science in accounting from Le Moyne College, and she currently resides in Vermont with her family. Her journey in mission-driven business is reflective of the culture at Seventh Generation, which has championed significant efforts to promote climate justice and public health for over 30 years. The company is known for creating products that not only meet consumer needs but also advocate for the well-being of our planet.

In a world increasingly concerned with sustainability, Seventh Generation stands apart as a B-Corp certified company committed to transparency and accountability. This certification acknowledges businesses that meet rigorous social and environmental performance standards, consolidating Seventh Generation's efforts in driving forward a cause greater than mere profit. With O'Brien at the helm, the company is gearing up to attract new consumers, innovate for their needs, and maintain its commitment to the 'triple bottom line'—profit, people, and planet.

"My mission as CEO is to bring a fresh approach that emphasizes growth and innovation in the green cleaning category while continually championing our exceptional mission, " said O'Brien, reiterating her dedication to the company and its values.

Seventh Generation's commitment to sustainability and its extensive range of environmentally friendly products are not just strategies for business development, but also principles deeply embedded within its corporate philosophy. The name

Topics Consumer Products & Retail)

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