#Japan #Hong Kong #Takara Tomy #Tomica

Exciting News: TOMICA BRAND STORE Opening in Hong Kong

On May 1, 2026, the TOMICA BRAND STORE is set to officially launch at the Harbour City Ocean Terminal in Tsim Sha Tsui, Kowloon, Hong Kong. This will be TOMICA's first-ever store in Hong Kong and marks the fifth location in Asia. The store will be located inside the Toys “R” Us area of the terminal, specifically at Shop OT G21-G24 & G39-G42.

The TOMICA BRAND STORE offers enthusiasts an immersive experience into the world of TOMICA, featuring an exterior design reminiscent of the brand's iconic packaging. Inside, visitors will be delighted by a diorama that replicates the streets of Hong Kong using TOMICA cars. Furthermore, plans are underway to introduce the "TOMICA Assembly Factory" attraction in the winter of 2026. Here, shoppers will be able to customize their own TOMICA vehicles by selecting various color pieces.

TOMICA, which celebrates its 55th anniversary in 2025, has been making strides beyond just product sales by focusing on providing experiential value. In December 2025, they plan to hold their first-ever Fan Appreciation Festival and launch an official fan community in the summer of 2026. The TOMICA BRAND STORE aims to be a hub for TOMICA enthusiasts, allowing them to discover a variety of products while enjoying the excitement of selecting their favorites.

Statement from Takara Tomy

Toshiosuke Takeuchi, Senior Executive Officer of Takara Tomy's Brand Business Division, expressed excitement about the opening. He noted, "TOMICA has been loved in Hong Kong for many years, connecting with a wide audience through various events. We are thrilled to open our first store here, providing a space that transcends the traditional toy shop experience, allowing fans to truly feel the TOMICA message: 'Real things are heartwarming.' Our goal is to create a store that can be enjoyed across generations."

Store Features and Offerings

The TOMICA BRAND STORE will feature several exciting highlights:

• - TOMICA WALL: A display of over 2,000 TOMICA cars
• - Adult Area: Special products for adult collectors
• - Recommendation Corner: Showcasing new products
• - TOMICA History Exhibit: A display area showcasing the brand's rich history
• - Lifestyle Goods Corner: An assortment of stationery, bags, and wallets for kids
• - Diorama Display: An exclusive showcase depicting the streets of Hong Kong with TOMICA models
• - Assembly Factory Attraction: Scheduled to open winter 2026, where customers can build their own custom TOMICA vehicles using various parts.

Additionally, exclusive products will be available at the Hong Kong store, including the special edition TOMICA Premium Nissan GT-R Nismo and models tied to upcoming events like the Japan Mobility Show 2025.

Store Details

• - Name: TOMICA BRAND STORE, Harbour City Ocean Terminal
• - Opening Date: May 1, 2026
• - Hours: Mon-Fri 11:00 AM - 9:00 PM / Sat-Sun 11:00 AM - 9:30 PM (local time)
• - Location: Shop OT G21-24 & G39-G42, Ocean Terminal, Harbour City (inside Toys “R” Us)
• - Phone: (852) 3488-3301
• - Website: www.takaratomyasia.com
• - Instagram: Tomica Hong Kong | Tomica Asia

About TOMICA

Launched in 1970, TOMICA was Japan's first hand-sized diecast car series, born from the passion to give children access to miniature models of domestic cars. Today, it has become a beloved brand across three generations, with over 10,000 models and a record of over one billion units sold as of December 2024.
For more information, visit official websites for Japan and TOMICA Asia.