#Japan #Tokyo #Mizuho Bank #giftee Point Base #digital gifts

Mizuho Bank's New Point Service: A Game Changer for Customers

Mizuho Bank, one of Japan's leading financial institutions, is set to revolutionize customer interaction with its exciting new point service, "Mizuho Point Mall," launching on April 14, 2025. This innovative program leverages the capabilities of giftee Point Base, a cutting-edge program developed by the e-gift platform provider Giftee Inc.

What is giftee Point Base?

Giftee Point Base is a robust framework that enables seamless integration of common points and digital gift exchanges. This service has been tailored specifically for businesses and local municipalities, allowing them to manage their point programs efficiently. By incorporating giftee Point Base, Mizuho Bank aims to enhance customer engagement while offering a wide range of rewards that can be earned through everyday banking activities.

Since its inception in 2016, giftee for Business has met diverse promotional and marketing needs across various industries, achieving over 57,000 successful implementations to date. With the introduction of giftee Point Base, businesses can now create a points program that minimizes development time and costs while ensuring a seamless experience for users.

Features of Mizuho Point Mall

Mizuho Point Mall represents a significant upgrade from Mizuho Bank's previous membership service, the Mizuho Mileage Club. The new service not only offers users the opportunity to collect points through various banking interactions—like receiving salaries or paying for services—but also allows these points to be exchanged for digital gifts or other common points. Customers can accumulate Mizuho Points, which can then be converted into "Mizuho Gifts" on the giftee Point Base framework. These gifts can be exchanged for a wide variety of items, including ten different common point programs and various digital gifts usable at restaurants, bookstores, and more.

The flexibility of UI customization within giftee Point Base allows Mizuho Bank to continually adapt and enhance its offerings, fostering a sustained digital relationship with its customers. By facilitating easy management and exchange options, giftee Point Base has been lauded for its inventive approach to keeping clients engaged in the digital space.

Future Plans and Collaborations

As part of its commitment to innovation, Giftee Inc. plans to further develop and enhance its service offerings. This includes improving functionalities, evolving partnerships, and collaborating with other companies to create unique and original gifting experiences. The goal is not just to keep pace with current market demands but to drive service improvement and development that ultimately benefits customers.

Conclusion

With Mizuho Bank's new point service offering, customers can look forward to a more rewarding and engaging banking experience. By leveraging cutting-edge technology and innovation through giftee Point Base, Mizuho Bank is setting a new standard in customer loyalty and reward programs, represented by the seamless exchange of points for valuable digital gifts. This initiative marks a promising step towards a more connected and beneficial banking future for all customers.

For more information about Mizuho Point Mall, you can visit Mizuho Bank's official website.

About the Companies

Mizuho Bank: Founded in 2013, Mizuho Bank offers a wide range of banking services and has made significant strides in improving customer satisfaction through innovative programs.
Location: Otemachi, Chiyoda-ku, Tokyo.
Official Website: Mizuho Bank.

Giftee Inc.: Established in 2010, Giftee focuses on providing comprehensive e-gift platform solutions, connecting people, businesses, and communities through gifting.
Location: Higashi-Gotanda, Shinagawa-ku, Tokyo.
Official Website: Giftee.